10 Colors to Increase Digital Advertising Sales and Why They Work!
The best marketers know that chromaticism is an essential element to increase sales, so you have no excuse not to use it in your digital advertising campaigns.
It has long been known that colours arouse different emotions in people, are associated with one or another value, and can create all kinds of sensations. Still not sure what color your brand is? Don’t miss this list!
Which color will make you sell the most according to your goals?
1) Red
The color of power par excellence, although it is also associated with blood and danger. Red manages to attract attention and keep it, as it immediately jumps out at us. For this reason, it is one of the most popular colors to increase sales in the world of digital advertising. Take advantage of their energy, but don’t overdo it!
2) Blue
A color to reassure and give confidence to your audience. For best results, combine it with notes of warm and complementary tones.
3) Pink
Although it is still a cliché, the truth is that pink is still effective in increasing sales by instantly associating you with femininity. It’s a fun and playful color, perfect for brands that don’t take themselves too seriously.
4) Yellow
Like red, yellow is powerful but also carries some danger. Use it to quickly grab your audience’s attention and to convey a sense of self-confidence – yellow is only for confident brands.
5) Green
If your company has some kind of relationship with ecology or the environment, green is a safe bet in your digital advertising. But that’s not the end of their associations: it’s also the color of money, so it’s useful for suggesting wealth. Finally, it is a pleasant and cozy color, which creates a feeling of comfort among your users.
6) Purple
Purple is the color of royalty, so it is perfect to give a touch of elegance and prestige to your products. It’s also associated with feminism, so if your brand focuses on women, it can be a great option.
7) Golden
If it is about transmitting elegance and prestige, gold is the most immediate and effective color to increase sales. Pair it with purple or green to symbolize wealth and pedigree.
8) Orange
A color full of energy! It is very effective in attracting attention, daring, and fun. Use it in your digital advertising to let your audience know that your brand is truly trendy and not afraid to innovate.
9) Brown
The color of chocolate and earth, brown is full of cozy, comfortable and warm associations. Although at first glance it may seem bland, it is a great option to make your visitors feel at home.
10) Black
Black is the new black: an essential basic in any wardrobe and one of the most versatile in your digital advertising. It can be modern, traditional, exciting, or relaxing. Use it to create dramatic contrasts with other shades.
