10 Free Online Marketing Courses

In today’s marketing world, you either move or you expire. Whether you are just starting in this world or want to recycle, the fact is that continuous training is essential.

Luckily, there are plenty of free training resources online for those who want to get their way into online marketing. Don’t know where to start? Don’t worry! I’ve selected 10 online marketing courses on different topics so you can start learning today.

10 free (or very cheap) digital marketing courses

1) IIEMD’s free course on digital marketing and social networks

The Spanish International Institute of Digital Marketing (IIEMD) has made a free digital marketing course available to all users. In it, you can learn how to develop a global internet and social media marketing strategy with a practical approach.

The course includes PDF and video materials, as well as a virtual campus and online tutorials. Its key objectives are to learn how to improve sales with Facebook and social media marketing, advertising, and internet marketing strategies, and how to develop an online digital marketing plan to increase sales.

2) Google Artificial Intelligence Course

When it comes to learning how to use new technologies, what better than one of the most cutting-edge companies in the world?

This free course from Google is part of its “nano-race” in machine learning engineering. In it, you can learn more about artificial intelligence and deep learning, and how to design intelligent systems that learn from complex or large-scale databases.

This course is intermediate to advanced level and lasts 3 months, so it can be a fantastic addition to your resume if you want to specialize in the field of artificial intelligence.

3) Vilma Núñez’s classroom

This digital marketing expert offers multiple free courses through her website:

• Inbound & Content Marketing. Focused on designing better content marketing strategies.
• Email marketing mini-course. A quick introduction to refresh concepts and create effective email marketing campaigns.
• Basic Facebook Ads. Welcome to the world of Facebook ads! This advertising platform allows you to access 2 billion users worldwide, so it’s time to unravel its secrets.
• Snapchat tricks. To keep up to date with the network that is successful among the youngest.
• Succeed with your infoproduct. Specially designed for those professionals who want to earn passive income.

4) Cyberclick’s online advertising and YouTube video marketing

YouTube is the third most visited site on the entire web, receiving no less than 10% of total traffic. However, advertising on YouTube is often put aside because it is not known how to incorporate it into strategies.

In this completely free online marketing course, you will learn the basics of setting up a viral video marketing strategy in just one hour, including an introduction to YouTube’s online advertising formats and success stories. You can’t miss it!

5) IAB Spain and Google Actívate online courses

This online platform offers several very interesting free courses, both face-to-face and online. Among the first, we can find a 5-day basic digital marketing course and a 3-day entrepreneurship training. And among its online offerings, you have to choose between the following courses:

• Digital Marketing
• E-commerce
• Digital transformation for employment
• Cloud Computing
• App Development
• Web Development
• Personal productivity

6) Moz Advanced SEO: Tactics & Strategies

A fantastic course for those looking to expand their SEO knowledge. It’s actually not completely free, but it offers more than 50 hours of training for as little as 20 euros.

The course is focused on the development of a complete SEO strategy, including tools for analysis and implementation. In the end, you’ll have a step-by-step process for tackling your clients’ SEO projects, so it’s sure to be worth the investment.

7) Free Email Marketing Course by AcumbaMail

Email marketing is a tool that never goes out of style, so learning how to use it is a great investment for the future. In this course, you will be able to access exclusive HTML templates, online videos, email marketing guides, e-books, and exclusive content. In addition, it includes an account with discounts on the platform that organizes it, Acumba Mail, and has support to solve all the doubts about your campaigns.

8) Strategic marketing: keys to successfully competing from IESE Business School

The Coursera platform could not be missing from this list, in this case, through a course from IESE Business School.

This training focuses on providing an introduction to strategic marketing, including the different phases of the marketing planning process and with a special emphasis on the marketing mix. It is a course suitable for beginners, and the duration is 4 weeks of study, with a dedication of between 2 and 4 hours per week.

9) Introductory course to Instagram Ads by My Outfit RD

Instagram advertising is one of the most promising resources for reaching a millennial audience. This course provides a simple introduction to the platform, with 4 video tutorials that guide you step by step through the interface until you get your first ads published. It also includes a downloadable template to plan your campaign and free advice to answer questions. You have no excuse!

10) Google AdWords course by Universidad Austral

We return to Coursera, this time to learn how to use one of the basic tools of online strategy: SEM or search engine marketing.

In this four-week marketing course, you’ll learn the ins and outs of both the Google Search Network and the Display Network, as well as tools to optimize your ads on Google. It is suitable for beginners and lasts 4 weeks, with a teaching load between 4 and 5 hours per week.