15 Digital Neuromarketing Techniques to Sell More

Did you know that… Are online purchase decisions made in just 5 seconds? There are many unconscious factors in consumer behavior, and digital neuromarketing takes advantage of them to sell more and better.

Today, neuroscience knows much more about the decision-making process; for example, we know which areas of the brain are activated when performing different actions. Digital neuromarketing translates all this information into simple techniques that can help us win over our potential audience to sell more. We are going to see 15 of them that you can put into practice on your website or e-commerce site.

Digital Neuromarketing: The Importance of Social Proof

In the early stages of the conversion funnel, what we are looking for is to gain the trust of potential customers and that they consider us as a solid purchase alternative. To achieve this, digital neuromarketing has developed several techniques that take advantage of the potential of other people’s opinions, also known as “social proof”. After all, we are social animals and tend to trust other people’s judgment. Let’s look at some of these techniques:

1. Put testimonials on our website. User testimonials (if possible, accompanied by a photo) are an automatic seal of quality. They connect very easily with potential consumers, since they are written in a natural language and not “marketing”. You can choose to put them on the page of the product or service they refer to or create a page especially for this content. The second option doesn’t usually bring many visits, but in return, it can be very good for SEO.
2. Display the number of shares on social media. If, when you enter an article, you see that it has been shared hundreds of times, you will instinctively think that it is good. It’s another example of social proof: “If a lot of people think it’s interesting, it must be true.” Of course, be careful not to put social media buttons if the figures are not going to be high.
3. Include starred reviews on our website. Few things give confidence faster than a five-star chart. It’s a visual element that catches the eye at first glance and shows that there are already many users who have trusted us. Also, if you tag your page correctly, the stars will be displayed on the Google results page.
4. Display your customers’ logos on the website. This shows both experience and quality. In digital neuromarketing, it’s called the “halo effect”: the positive impression the customer has of those brands is automatically transferred to yours.
5. Talk about studies and statistics. We find objective figures and data very convincing, especially if what is behind them is the opinion of an expert or other users. Do you remember the mythical “9 out of 10 dentists recommend sugar-free chewing gum”?
6. Include press kits. That is, create a page on your website collecting articles and opinions about your products and services that have been published in the media. And if you’ve been on TV, even better!

How to use digital neuromarketing for more efficient design?

Digital neuromarketing corroborates the old saying that “a picture is worth a thousand words”. These four simple tricks will help you sell more through your page design:

1. Take into account eye movement. When a user faces a web page for the first time, they do not read it from top to bottom, but their eyes scan it through a series of patterns. For example, the area of most attention is the top left, so place the most relevant information there.
2. Seek simplicity of use. The easier you make it for the user to navigate your website, the more likely they are to end up buying.
3. Avoid disruptive advertising. In recent years, ad blockers have become very popular for good reason: users are fed up with invasive ads. So if you want to sell more, remove the ads and make it easier to navigate.
4. Choose colors precisely. Use color to make certain elements stand out from the background, for example, your product’s main image or call-to-action. If you combine this digital neuromarketing technique with eye movement patterns, you will be right for sure.

Digital neuromarketing to sell more

Finally, let’s see what digital neuromarketing techniques can help us when closing a purchase:

1. Choose prices strategically. One of the most universal neuromarketing techniques is prices ending in .95 or .99. But it’s also interesting to include the word “free” at some point, use odd numbers, and create pricing plans to choose from (three is usually the key figure).
2. Prioritise absolute figures over percentages. Between “20 euros off” and “20% off”, users usually perceive the former as having a higher value, even if the actual amount is lower than the other.
3. Offer free trials and samples. A principle of digital neuromarketing is what is known as “loss aversion”. That is, we prefer to pay to keep something we already have than to acquire something new. By offering a free trial, brands take advantage of this principle by making the user hooked first and only having to pay later.
4. Create limited offers. Limited offers and products that are out of stock (or about to do so) generate in the consumer an urge to buy NOW. A great example of using this technique is the Groupon page, which offers discount vouchers for different activities for a limited time and includes a “countdown” to encourage the user to take advantage of them.
5. Reduce the fear of paying. According to the latest digital neuromarketing studies, the idea of paying creates anxiety in users. Therefore, it is more effective to replace the word “buy” with other, more neutral options such as “add to cart”.