Social Media

4 things about Instagram that every marketer should know

  • September 6, 2025
  • 2 min read
4 things about Instagram that every marketer should know

Not sure whether to integrate Instagram into your online marketing strategy? Are you thinking of doing sponsored ads on this social platform? Although the most popular network of photographs in the world is part of many of our lives, surely there are things that you still don’t know. Today, we tell you 4 things about Instagram that any marketer should know.

4 Things to Discover About Instagram Marketing

1. Ads on Instagram work better than on Facebook

A few years ago, Instagram surprised us with the launch of its new sponsored images and videos in Spain. The new ads include the ability to create videos and images in landscape format, all with the same targeting options as Facebook: age, location, interests… However, early studies on the results indicate that users click on Instagram ads more than on Facebook; the average CTR is 1.5% and 0.84%, respectively. Probably one of the reasons for this difference is that Instagram has a single ad unit, with a large image and a prominent call-to-action button.

2. Youth are migrating to Instagram and Snapchat

According to a recent study published in the Wall Street Journalteens between the ages of 13 and 19 are ditching Facebook and Twitter to move to Instagram and Snapchat. The survey asked them which social network was most important to them, and in just two quarters, Snapchat managed to overtake Facebook from scratch. For its part, Instagram was the most valued network for 33% of users, which made it the most popular in the survey.

3. There’s a Chrome extension that lets you see your Instagram feed in every new tab

Instatab is a free Google Chrome extension that shows the 8 most recent images from our Instagram feed when you open a new tab. In addition to viewing the photographs, it allows you to play the videos and even “Like” by double-clicking on an image.

4. Only one in ten content posted on Instagram is a video

Videos are booming among brands and companies, but currently, only 10.23% of the content published utilizes this function. A great opportunity that you can take advantage of to make your brand stand out on this network, which in just the last 8 years has managed to add 800 million registered users and 500 million active people per month, according to Instagram data.

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Susan Flanagan