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5 Mobile Marketing Ideas to Win Over the Customer

  • October 20, 2024
  • 5 min read
5 Mobile Marketing Ideas to Win Over the Customer

Smartphones, tablets, wearables… It’s time to accept it: we live in a mobile world. Mobile marketing is no longer an option, but the foundation of any digital marketing strategy. Don’t panic! With these 5 mobile marketing ideas, you’ll win over your customers.

1) Make your site responsive

You have no excuse: your website has to be adapted to be displayed correctly from any screen, and for that, the answer is responsive.

Last year, Google announced the launch of a new index of mobile pages, which will eventually become the benchmark. Businesses that don’t have a mobile site seem destined to fall through the cracks, so don’t let yours suffer this fate!

Marketers who haven’t updated their websites will soon start to see the negative effects of their carelessness, while those who have already jumped on the bandwagon will be able to focus on a new priority: improving the user experience.

One thing is clear: the easier you make it for your visitors, the easier it is for them to convert into customers. A seamless mobile experience that facilitates the buying process is one of the best investments for your brand. Here are two ideas to start optimizing it:

  • Focus on improving load times. Mobile users have much less patience than those who use desktop computers, and often use worse connections.
  • It offers the option to connect through social accounts, rather than having to create a profile from scratch. This way, it will be much harder for you to abandon your cart halfway through.

2) Incorporate the option to pay from your mobile phone

We all like to have it made easy, right? Well, apply the story when it comes to your mobile users. The fewer steps they have to take, the easier it will be to get them to convert. That’s why big brands are already changing their processes to facilitate mobile payments.

If you don’t want your brand to be left behind, it is time to incorporate payments from mobile devices, and by that, I don’t just mean smartphones and tablets: smartwatches and other wearables also count!

The latest studies reveal that 96% of Spaniards trust online shopping as much or more than they did 5 years ago; We are losing our fear of buying online. Despite this, new platforms always generate resistance, so it never hurts to be cautious. If you want all the guarantees for your mobile marketing, my recommendation is undoubtedly that you investigate payment platforms until you find one that offers security and simplicity.

3) Expand the options for interacting with your brand

Not all users are the same, nor are all shopping experiences. So it makes sense to offer them different ways to communicate with you. Here are some ideas to get you started:

  • Click on an ad image.
  • Call directly from their mobile phones.
  • Leave messages through social networks.
  • View deals and place orders through an app.
  • And, if you have a physical store, you must offer all possible ways to contact them! Why just write the address when you can offer a map?

Of course, another factor that you can’t ignore when it comes to offering options is that users use a wide variety of mobile devices to connect and make their purchases online. So, make sure your mobile marketing is compatible with different devices and operating systems.

4) Take advantage of coupons and discounts

Remember when your parents cut out magazine coupons to get discounts? Well, mobile marketing can take advantage of this same strategy to conquer the customer… but with superior efficiency and comfort.

Nowadays, we carry our cell phones with us almost all the time, so the risk of forgetting coupons at home is practically zero. As it is a simpler process, the conversion rate is higher. But in addition, mobile coupons allow you to take better advantage of opportunities to capture the attention of your customers, for example, combining them with geolocation and push alerts to “tempt” them with offers close to their location.

If you want to get the most out of your discount strategy, you’ll need to think about how to create irresistible offers tailored to each situation. Marketing automation can help you manage different profiles to always reach them with the right offer at the perfect time. And if you want to create a temporary urgency to encourage conversions, dare to combine coupons with the ephemeral content of networks like Snapchat.

5) Sign up for mobile social media

And speaking of networks, here comes my last tip today: integrate mobile social networks into your mobile marketing strategy.

Sites like Instagram, Snapchat, and Periscope bring out the full potential of mobile and create unique opportunities. After their boom in recent years, they are no longer only a complement to marketing strategies, but a vital part of them.

But as all marketers know, social media comes and goes, and the one that looks like it’s going to eat up the market one day can fall into oblivion a short time later. The solution is not to stay in the most conservative options, but to diversify to minimize risk.

My recommendation is that you communicate your brand message through different channels, but always adapting to the peculiarities of each network to create your content. Ultimately, these are the same tricks that advertisers have been using for decades: what works in outdoor advertising doesn’t make sense as a TV spot. If you want to win over customers and succeed with your mobile marketing, diversify, adapt, and you’ll win. Good luck!

About Author

Jennifer Gross

Jennifer Gross is a seasoned crypto writer and analyst with a deep understanding of blockchain technology and digital assets. They provide insightful commentary on market trends, DeFi, and the future of cryptocurrency innovation.