5 Ways to Humanize Your Brand
Being able to humanize a brand is one of the qualities of the best marketing experts. If we become obsessed with following a script, with controlling every detail, every publication, and every keyword, we will surely get results, but we will not be able to fully connect with customers.
The key is to go a step further to show that we don’t just care about numbers, but also about people. There is no magic formula to humanize your brand in digital marketing, but there is a series of key details that can show your friendliest and most genuine side. Do you want to know what they are? Don’t miss this article!
5 Ways to Humanize Your Brand
1) Be authentic
When a brand is authentic, when it knows who it is and can show it to the world, its ideal customers come spontaneously.
The key to humanizing your brand starts with knowing your identity: its values, its goals, and the things that matter to it. These aspects should guide all decisions and actions, from the largest to the smallest.
In particular, this value is key when selecting your influencers and collaborators. More than the number of followers, look at whether they respond to what your brand stands for. And if so, go for it!
2) Share your story
If you want to humanize your brand, you have to be willing to show yourself vulnerable. When you share your brand’s story, you’re exposing yourself to criticism. You have to be willing to accept that not everyone will share your mission and values, but those who do will become loyal customers and ambassadors.
What is the story of the founders of your company? Was there a key moment that defined the conception of your brand? What are the unique aspects of your company culture? Whatever your story, dare to share it!
3) Use user-generated content
If you want to really engage your customers, pass them the mic! One of the best things about social media is that it allows for truly horizontal communication. Instead of controlling every single post in your business, allow your users to express themselves. They will feel valued, and you will get invaluable content to build trust and show authenticity.
4) Interact with users
There’s no better way to show people who you are than to chat with them, so take every opportunity you can to establish a dialogue. Send representatives to events, always respond to your users’ questions and comments, and participate in online conversations around your brand. This way, your entire audience will be able to see that you care about customers and will see your brand as more human.
5) Get involved
Your company is part of the world, and as such, it can help create a better world. Getting involved in events and causes that respond to your mission and values (or even creating them from scratch) will go a long way in humanizing your brand and showing the world what really matters to you.
