5 Ways to Use Video as Instagram Advertising
As we all know, Instagram is one of the most powerful platforms of the moment. It has been at the top for years, and it seems that this will not change (at least soon). The incredible level of activity that characterizes this social network, along with the gurus who inhabit it (yes, we mean ordinary individuals with millions of followers), ensures a long life for Instagram. And, of course, this stage makes it a perfect space for Instagram Advertising.
Since the birth of Instagram, we have been able to see countless changes and innovations: we went through the time when exaggerated filters abounded in everyday photographs, we saw the followers of some characters grow exponentially, we witnessed the euphoria of following pet profiles, and, finally, we arrived at video.
Videos on Instagram have produced (for some time now) a total change in the platform. They have allowed influencers to connect more with their audience and for ordinary users to expose their lives in an even more real way on the social network. It has even allowed the migration of former influencers from the Vine network to Instagram, where today they are already hyper-consolidated characters (some examples are the well-known Lele Pons or Rudy Mancuso). Of course, video has long since been implemented in the way we make ads on Instagram, and it has more applications than we think.
That’s why today we’ll explore many of the ways to use video for commercial purposes on the trendiest social network.
Video marketing on Instagram
1# Promoted videos
The first category is promoted ads in the form of a video. It is one of the most common. It is the traditional Instagram ad (paid and managed as advertising by the same platform), only it appears in the form of a video. If big brands do it, it can often be a short adaptation of your TV spot. However, more and more brands and agencies are betting on the creation of content aimed solely at the digital field.
If you want to know more about the ways to monetize and make money with Instagram in 7 steps, read this content.
2# Promotion on Influencer Profile
It consists of posting the promotional piece on the influencer’s profile, which ensures a high impact on the desired target (since the use of the character itself is already a market segmentation in itself). These can be ads broadcast on other channels, which find their place on Instagram from the profile of the public figure.
3# Promotion on influencer profile – Testimonial
It is content shared on the influencer’s profile in which they use or talk about the product they are promoting, which is known as a testimonial in traditional advertising. This type of advertising is very effective on this platform, since the audience of these “stars” admires and imitates them.
4# Promotion on influencer profile – Stories
Another tool that has been widely used lately is to review products are the stories of influencers. This typology allows us to talk “at length” about a product, as the content is deleted after 24hours, and there is no trace of it. It also allows influencers to promote brands in a close way, since they are usually the ones who record themselves and give opinions “in real time”, with videos that are not edited. It is a more informal and fun testimonial, which also has an expiration date.
5# Live video
The Live Videos have given yet another perspective to advertising on this platform. In this case, live videos can be made from influencer profiles or from the brand itself (as in the case of Victoria’s Secret, which often shows Stories or live videos made by its models).
Brands that choose this type of product for their promotion have a wide range of possibilities: they can make the video at their own event to make it resonate, they can collaborate with an influencer, who will show the product and will be able to answer their audience’s questions in real time, among many other things.
