6 Tips to Increase Your Instagram Followers
If you’re looking to connect with a young, modern audience, Instagram is probably one of your best bets. This photo network can help you improve your branding, create virality, and go a long way with your brand. Therefore, today we leave you with these 6 tips and thus increase your followers on Instagram to grow your account.
6 Tips to Connect with Instagram Audiences
- Upload quality photos (and videos). Instagram is based on images, so each one of them must be taken care of to the maximum. In addition to using filters and other tools to improve the finish, you should always keep in mind what the purpose of each piece of content is: to inspire, educate, or entertain. Include a logo or watermark on each image to enhance branding, and remember that description is also very important. Don’t forget to include hashtags!
- Take care of your profile. The profile is the first impression that followers get of your brand and determines their decision to follow you or not, so you must take care of it as much as possible. Make sure to use keywords for your brand, but with natural wording. If the style of your products gives rise to this, remember that you can use icons. And finally, don’t forget to include the link to your website and other means of contact.
- Plan your content taking into account the images that work best on Instagram. Although each brand is unique, some types of photographs triumph on this network: “behind the scenes” images, those of food and travel, and those that include celebrities or animals.
- Post images at key times and days. When making your weekly or monthly content plan, you should know that some days and times work better than others, since at those times, there is greater user traffic. To take advantage of this, she posts photos and videos on Sundays at 5:00 p.m. and on Tuesdays and Thursdays in the following time slots: from 8:00 a.m. to 9:00 a.m., at noon, and from 5:00 p.m. to 6:00 p.m. If you want to launch a contest or communicate important news to your followers, at this time, you will have the maximum dissemination.
- Interacts. Social networks are not only a platform to broadcast your messages, but a place to talk and interact with your audience. Use likes and comments, follow them to follow you, and take this opportunity to get to know them as well as possible.
- Include contests in your Instagram strategy. Contests are a fun way to reward your followers while increasing the virality of your brand. When defining yours, look for originality and think about the level of involvement you are going to ask your followers: from a simple “like” to posting a spectacular photograph on their account. The greater the effort, the greater the reward!
If you can gradually increase your Instagram followers, you will be able to monetize your account.
