The 5 Irresistible and Viral Digital Advertising Formats
“Making a viral” is the dream of many brands. But the secret to success is often not in the content, but in the format.
Today, millennials are one of the main generations of consumers worldwide, even more so when we talk about digital advertising formats. That is why it is essential to take into account their habits in order to bet on viral marketing.
The key is to work with formats that can be easily viewed from mobile and shared on social networks. Want to know more? Take a look at the 5 most irresistible and viral online advertising formats of the moment.
The 5 irresistible and viral digital advertising formats
1) Co-branding articles
The traditional advertorials no longer work with the new generations. Now it is a matter of establishing a symbiosis between brands and media with similar values to tell stories that interest the audience. As a success story, Playground is one of the media that is taking advantage of this digital advertising format.
2) Videonews
Millennials are a very visual generation, so video content is a success. The videonew format is based on communicating a brand’s message by adapting to social networks. And thanks to new options such as live videos from Facebook, Twitter and other networks, the possibilities of audiovisual are constantly reinventing.
3) Animations
Never mind that millennials are getting older… We love “drawings” at any age.
Animation videos attract our attention and allow us to convey the values of a brand in a simple and visual way. Working with animation instead of ra eal image gives you a lot of possibilities to adapt the style to your brand, from the type of drawing to the colors. Put your design team to work, but don’t forget that first and foremost, your short film has to tell a story.
If you want to get inspired and see success stories, take a look at this list of Direct Marketing.
4) Videos of the team itself or the brand
Millennials value spontaneity and honesty, so give them a chance to get closer to your company. And for this, the video format is a brilliant choice.
Video marketing, such as “making of” or “a day in the life of…” They will help your audience get to know you better and feel part of your brand. Share the most curious aspects of your story, and you will earn viral appeal points.
5) Trailers
Invite your audience to the cinema! As much of a fan of social networks as we are, the truth is that film formats have a lot to say.
This digital advertising format is based on the idea of using trailers to promote any type of brand, product, or service, adapting this classic style to the digital world.
Here it is necessary to be original and creative to make your product the protagonist of an unforgettable film. And if you want to make virality skyrocket even more, think about how to make your audience engage and feel part of the story.
