10 Content Marketing Tips for the CMO

Content marketing is a priority for many CMOs, but not all of them have a solid plan of how to carry out their content marketing strategy, or they keep leaving important details along the way that detract from its effectiveness. So that you are not one of them, today I want to share with you these 10 tips from the CMO by Adobe.

Must-Have Content Marketing Tips for the CMO

1. Be helpful. At its core, content marketing is about building your brand by sharing useful information that goes beyond your products and services and responds to the needs of your potential customers. Be careful: entertaining and having fun are also a must!
2. Develop a strategy. Having a strategy makes the difference between content marketing leaders and CMOs who don’t quite get the most out of it. It seems obvious, but many brands are still creating content without a strategy behind it. Don’t be one of them!
3. Be democratic. Your employees share challenges and progress in their day-to-day work with each other. They know your brand better than anyone else, and I’m sure they have a lot of ideas to contribute. Therefore, if you take the trouble to ask them, they can surely be great allies when it comes to creating content.
4. Be visual. The saying “a picture is worth a thousand words” has never been truer than it is now. According to analyst Mary Meeker, 1.8 billion photos are shared online every day. Quality matters, so spend time on the visual aspect of your content and don’t limit yourself to stock images.
5. Partner with other brands. CMOs are well-connected to customers, influencers, and partners. Take advantage of this network to develop content creation collaborations to give your marketing a new look.
6. Distribute your content far and wide. If you don’t properly promote your content marketing, no one will see the result of your efforts. Make sure to share your content across multiple touchpoints and reuse your ideas in different formats.
7. Cures content. Creating content takes time and effort, but you don’t need to be 100% original. Sharing content from others (or recycling your old posts) will help you establish yourself as a thought leader in your industry.
8. Measure your results. All marketing should be measurable, and content marketing doesn’t escape this rule. If you manage to establish a relationship between content marketing and ROI, you will be on the path to success. Of course, establishing this relationship can be difficult in some cases, as it is difficult to quantify to your content has influenced the conquest of new customers.
   1. A good way to obtain information is to ask the client directly when a climate of trust has been generated: how did they find out about us?, what helped them in their decision?, if the content they found on the network influenced them?, etc.
   2. Another way is to work under the umbrella of the Inbound Marketing methodology. Based on the generation of valuable content to attract visits that become leads and ultimately customers. You control the entire conversion chain and can perfectly measure each phase of the funnel, improving those points where something is not working.
9. Sell. Content marketing shouldn’t be a sales pitch, but you can’t lose sight of the overall goal: generating leads and capturing customers. Therefore, your strategy must be correctly aligned with business development goals. Cooperation between departments is essential.
10. Get involved. Creating content should be part of your job. If you want the entire department to be involved, the CMO should be the first to create an example. Don’t let lack of time be your excuse: you don’t need to write 2000-word posts, but you do need to do your bit.

May these content marketing tips be useful to you and help you in the performance of your role as a CMO. Constantly improving and adapting to the novelties that arise in the market. We will always be here to talk to you about things that may be interesting to you and new trends.