Types of ads on Instagram

Instagram ads are a very promising format in the world of Social Ads. The favorite network of influencers and celebrities has managed to reach the general public and consolidate itself as one of the most important, without losing the visual style that makes it unique.

This visual nature makes Instagram a great place to show your products and services to the world, and its users accept promoted posts more naturally than on other networks. So let’s open the doors to ads on Instagram by looking at the main formats and options we have.

Types of Instagram ads according to formats

Instagram ads are available in four different formats:

• Photo ads. A creative, simple, and engaging way to tell your story. It supports both square and landscape formats. It’s the most basic type of ad, but if you have the right images, you can make a big impact.
• Video ads. They offer an immersive visual experience similar to photo ads, but also add movement and sound. You have up to 60 seconds to introduce your brand.
• Carousel ads. This ad format includes a small element of interactivity, as users can swipe to view multiple photos and videos. This way, you’ll be able to further illustrate your message and retain their attention for longer.
• Ads in Stories. A format with many possibilities, which takes advantage of the popularity of Stories among Instagram users. They feature a portrait and full-screen format, so the experience is more immersive than in other ad formats.

Types of Instagram ads according to your goals

To find the right Instagram ads for your brand, you’ll need to combine one of the above formats with a goal for your campaign. This will allow you to target metrics and know if your ads are working.

Instagram advertising goals are tied to the different phases of the conversion funnel, so they fit very well into a funnel advertising strategy. You just have to identify where the users you are looking for are in the process and how you want them to interact with your brand.

In the first phase, recognition, we seek to publicize a company, product, application, or service. In turn, Instagram ads allow you to divide them into the following objectives:

• Scope
• Reach and frequency
• Brand recognition
• Local dissemination

In the second phase, the consideration phase, we have already managed to capture the initial attention of the potential customer. Now, what we want is to offer you more information about our products or services to bring you closer to the purchase. In Instagram advertising, we can achieve this with one of these objectives:

• Website clicks
• Video Views
• Reach and frequency

And finally, we have the conversion or final closing phase, in which we seek to increase sales, downloads, or even visits to a physical store. In Instagram ads, this translates to:

• Website conversions
• Dynamic ads on Instagram
• Mobile app installs
• Mobile App Engagement

As you can see, you have many options to adapt to your brand’s needs. Go ahead and try advertising on Instagram!