Asus and AMD present their new ExpertBook BM1, designed for the corporate sector
The constant integration, almost a marriage, between Xbox, Asus, and AMD, seems increasingly evident. Microsoft’s Gaming division announced its first portable console partnership with Asus, which already has experience in that segment of the market. Then he spoke for the first time about his next generation of video consoles, this time counting on the starring role of AMD as a co-manufacturer.
Now, ASUS and AMD officially presented in Colombia the new ExpertBook BM1, a team away from the video game industry, but designed to respond to the growing demands of small and medium-sized enterprises, as well as public sector entities seeking solutions to the increasingly close closure of Windows 10.
On October 14, 2025, Microsoft will end technical support for this operating system, launching the world into the total and immediate use of Windows 11, a software available almost four years ago, but which has not half of Microsoft’s total users. However, many teams will have to be completely replaced.
That’s why the company behind Windows estimates the sale of more than three million computers in Colombia. All with secure and sustainable proposals for their long-term operations, as according to market predictions, there will be corporations that need to upgrade up to 3,000 devices at the same time.
That’s the new Asus and AMD ExpertBook BM.1
The Spectator had the opportunity to see first-hand the new Asus ExpertBook BM1, equipped with the AMD Ryzen Series 7000 processor. It’s high performance and energy efficiency, combined with advanced safety functions designed for hybrid work and remote management.
In addition, judging by first contact with the computer, its armor felt quite rigid and durable against daily and prolonged use. Not counting on it promises a battery autonomy of up to 14 continuous hours, a feat in the business segment.
According to Asus and AMD, the ExpertBook BM1 performs fluidly for critical tasks such as financial management, logistics operations, and digital marketing. Recurring situations in offices for corporate teams like this.
ExpertBook BM1 with Windows 11
For institutions that manage large volumes of data and require high security standards, the ExpertBook BM1 incorporates memory encryption and protection capabilities from hardware, ensuring operational continuity and sensitive information protection.
Tod, ay organizations need more than processing speed. They require tools that allow them to adapt quickly to market changes, make informed decisions, and protect their most valuable asset, information. With the ExpertBook BM1, we want to give Colombian companies an ally to face these challenges, without sacrificing sustainability or ease of management, adds Felipe Llano, public relations manager of Asus for Colombia and Ecuador.
According to Asus and AMD, their intention with this new device is to strengthen the country’s digital infrastructure. A product in the portfolio of solutions that bets on an efficient, secure, sustainable future and is integrated with AI.
