JBL and its intention to be much more than a brand of headphones and speakers

Very recently, in Bogotá, JBL, a technological brand with almost eight decades of experience in the professional and massive audio segment, had the JBL House available to Colombian users. A space in the Titan Plaza shopping center where people could learn about the company’s offer in speakers, headphones, and sound bars.

In conversation with El Espectador, Anderson Olivera, JBL’s marketing director for South America, explained the reasons behind this event aimed at the general public. According to him, it is a face-to-face meeting for people to diversify their vision of the company and the types of products it offers. From daily use to Gaming.

With that vision in mind, he unveiled in the same space the JBL Charge 6, JBL Bar 1300X, PartyBox 520, PartyLight Beam, and Quantum 910 Wireless. Even the tech brand has put its eye on audiobooks as new forms of entertainment and digital consumption, which, while not a new practice, is taking a second air thanks to new and better artifacts to listen to them.

According to market research and consulting firm Grand View Research, the global audiobook market reached an estimated value of more than $US8 billion by 2024. It is even expected to reach nearly $35.5 billion by 2030. A figure that not only speaks of the proliferation of audiobooks but also of hearing aids and speakers to enjoy them.

JBL in Colombia

Is this the first time we’ve opened a space open to the public in South America? The intention is that they can approach and know the products, which are designed for them to accompany them at different times in their lives, such as running or traveling by public transport, Anderson Olivera said.

Olivera also said that reading goes beyond the paper, as you can hear and feel the rhythm of a good story through sound. He believes that technology can enhance these ways of connecting with content, with an immersive, comfortable, and high-quality experience.

The idea is to talk to the consumer about an ecosystem, not just a couple of music-listeningoducts products, whether through headphones or speakers (speakers). Not only do we manufacture professional devices, but also those dedicated to the mass market, JBL’s marketing director for South America concluded.

JBL options on the market for an audiobook

• JBL Tour Pro 3: Wireless hearing aids inside the ear with adaptive noise cancellation function, smart charging, screen in storage unit, 44 hours of battery, and real-time sound calibration during calls.
• JBL Live Beam 3: Wireless hearing aids inside the ear with a touchscreen in your case, Adaptive Noise Cancelling technology, and a battery up to 48 hours of use, 12 hours on the headphones and 36 hours on the cover.
• JBL Tune Flex 2 . wireless hearing aids inside the ear with a semi-open, light, dust- and water-resistant design (IP54) certification and up to 48 hours of autonomy in your battery.

Other functions optimized for these products can be discovered in the JBL mobile app. For example, improve sound quality, configure the audio type for each occasion and use and even adjust the language written and spoken by the products to translate them.