The 7 Deadly Sins of Social Media

Life is full of opportunities to sin… and social media is no exception. But if you want your digital strategy to succeed, your brand had better avoid these 7 deadly social media sins.
1) #Gluttony
Pinterest, Instagram, Snapchat, Vine, Vimeo, YouTube, Facebook, Twitter… There are social networks for all tastes, but there’s no point in being on them all if you’re going to sacrifice quality. Before opening a new profile, evaluate the capabilities and user profiles of each network: is it the type of audience you want to reach?
2) #Laziness
It’s not enough to just “be” on social media; you also have to use it. If you go a week without checking your profiles, you’ll be creating a very unprofessional impression, and people won’t be interested in chatting with you. Good online marketing strategies rely on consistency.
3) #Ambition
Wanting it all now is not only bad for your patience, but it’s also impossible. The right thing to do is set realistic goals and rely on consistency and quality content to gradually achieve results. If you use tricks to go faster, such as buying followers, your users will notice, and it will be difficult for you to regain your lost prestige.
4) #Anger
Remember: projecting a professional image on social media is essential; don’t let your emotions get the better of you! If you respond poorly to a crisis on social media, you will be compromising the image of your entire brand. Keep a cool head and always deliver an assertive, grateful, and fun message.
5) #Obscenity
You’ve probably heard that “sex sells”… but don’t give in to that temptation! Unless your brand is a sex shop, avoid obscene or risqué content, images, and videos: they’re not a good way to go if you want to project a professional image and become a benchmark in your industry.
6) #Jealousy
You look at your neighbor’s Facebook page and you’re green with envy… Be careful! Jealousy isn’t a good advisor on social media. Instead of letting your competitors’ successes get you down, use it as inspiration to improve study their success stories, analyze what you can learn from them, and implement it in your new social media strategies.
7) #Vanity
Social media isn’t Snow White’s stepmother’s mirror. Even if you’re convinced, you’re the prettiest girl in the kingdom, don’t spend your time talking about your company and your brand. To promote yourself without falling into narcissism, try the 80/20 rule: use 80% of your content to share news from your industry and help your audience, and the remaining 20% to talk about yourself.