8 Reasons Why You Should use Infographics

One person is exposed to more than 5000 ads a day. You want your content to be remembered? Use the graphic resource that is now more fashionable, where information and design are joined. Here I detail 8 reasons why you should use infographics.

It is no coincidence that many of the companies have already integrated them into their, and that is that infographics have become one of the main visual forms of content on the web. In short, it is about taking data, organizing it and making them visually attractive by means of colors, shapes and graphics.

Why put an infographic on your life?

Knowledge is power. This alternative allows the reader to process information and learn about a topic in a captivating way without having to read large amounts of text.

If you are not yet fully convinced, in this article, we give you 8 reasons to discover the great marketing potential represented by infographics and everything they can bring to your website.

1st Visually attractive

That one image is worth a thousand words; it’s not just a myth. We humans process visual scenes 60,000 times faster, and 40% respond better to illustrations.

2nd, Easy to understand

An infographic allows for a clear explanation of the most complex topics. Synthesizing an idea in a graphic form can facilitate your understanding. Even a simple color change makes understanding instant information.

3rd, they keep the reader interested

Because of the nature of its format, infographic usually captures the attention of most users. Simply the colors increase the willingness to read by 80% and usually helps the reader pass the first words.

4th Easy to remember

Did you know that 90% of the information we remember is visual? Most people forget a lot of what they read, but they remember what they see. Infographics not only stand out from traditional articles but are very different from each other, so it’s easy to distinguish between them.

5th Power your brand

By creating an infographic with your logo, you not only bring value to users but also a powerful weapon to enhance brand knowledge of your company or project, contributing diversity and wealth to your content.

6th Improve SEO and web traffic

Through infographics, you are not only creating original content that is associated with your brand, but you can also use it as a very good strategy to increase your number of followers and subscribers. As more people share the content linked to your website, Google’s algorithm will place it in a higher position, which will increase the importance search engines give to your page.

7th Show your skills

Although it seems so at first glance, the reality is that they do not require a great deal of effort. The main difficulty is the research that follows the creation of an infographic, which in turn brings with it the advantage of becoming an expert on the subject. As far as the design is concerned, there are today online tools and platforms such as Canva and Piktochart that make the process much easier.

8th Think to be very viral

Thanks to its format, they can be shared on multiple platforms, from social networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google, to your blog and even that of others. This way, it can spread very quickly on the Internet, giving other bloggers and writers something to talk about.