5 marketing metrics you’re probably unaware

The reality of online marketing is very simple: if you don’t measure, you don’t move forward. You can know what the best techniques are to attract visitors to your website, the ones that help you convert, or those that generate the most interactions. However, if you do not measure the impact of each of them, you will be able to make little progress towards success. In the following lines, we present 5 simple marketing metrics to are but highly effective, but you may not know.

1. Table of Contents

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   Percentage marketing in Customer Acquisition Cost (%M-CAC)

Usually, professionals who control the aspects of marketing in a business know by heart what the cost of acquiring a new client is, however, the percentage of that cost that belongs to marketing is a fact that can help, and much, to advance a project and that, however, few companies take into account. If you notice that there is an increase in M-CAC% (Customer Acquisition Cost Marketing Center) means that sales have probably decreased because you have lost share, or that you are simply investing too much in marketing, so you can focus efforts on sending your sales team more qualified leads.

2. Negative Feedback on Facebook

The negative Feedback on Facebook is one of the marketing metrics that we consider most interesting, and not taking into account it can lead us to constantly repeat mistakes that may be causing followers to escape or that simply the use of the social network does not give us the benefit we expect. With it, what we do is measure any negative action that has been done by our followers, such as hiding a post, hiding the messages from our page, selecting a “I no longer like” or even reporting any of our messages as spam for a certain time. This helps us to locate the posts that are causing these leaks or negative feedback to reorient our content strategy.

3. Value of the Objective and Completed Objective

They are one of the least used and yet the most recommended by online marketing professionals. These are tools provided by Google Analytics that help us measure whether we are meeting our goals:

• Completed Objective (Goal Completion): It is the total number of conversions.
• Objective Value (Value Objective): It helps us to assign a monetary value to a goal so that we can offer a way to compare conversions and measure changes and improvements in the site or APP.

First of all, we must set the goals we want for our companies. And then, these goals can be defined in Google Analytics to see if you’re meeting the figures you’ve set for yourself.

4. Domain Authority (DA) and Page Authority (PA)

Domain Authority and Page Authority are two marketing metrics created by Moz, a reference website in the SEO world. Domain Authority predicts the possibility of positioning in the search results for a complete domain or subdomain. Page Authority measures the possibility of positioning or ranking in the search results of a particular page. It is excellent support for competition study tasks.

5. Defection rate (Churn Rate)

The Desert Rate measures the number of customers or subscribers who cancel their accounts with the service or company we analyze for a certain period. It is used particularly in services that are managed through contracts and is a very useful tool to understand which elements of the website (or business strategy) are leading to these casualties. With the data obtained, we can directly focus marketing efforts on the identified weaknesses that may be, among others:

• Improve the user experience.
• Make the content of your blog or site more attractive and provide valuable information.
• Make onboarding better, i.e., the process to increase the likelihood that new users will adopt our product or service.

There are many marketing metrics, not all as effective or just as appropriate for all cases. The ones we have exposed here are perhaps the least used and those that can report key information for any business on the network, regardless of their activity or sector.

Which one of these metrics did you know? What metric, known or little known, do you consider it essential to implement?