Dead hours on social networks! No posting
Do you still not know that there are certain dead hours on social networks, where the performance of your publication can double – or even triple – and others in which it is practically lousy? Given that the optimal moments differ depending on the area and context, in this article, we want to highlight the opposite: the so-called “dead hours”, intervals in which it is totally forbidden to publish on social networks if you want your material to have a minimum of reach and interactions with your followers.
What are the times when you should not post on your social media?
The growing trend of having a good presence on social networks reveals a more than obvious fact: the fierce competition for a limited audience. Professional profiles, influencers, and individuals are fighting today for the greatest reach of their posts.
A video, an image, an article, an infographic, … Regardless of the format or the author, they are all on the same stage competing for virality. In this context of rivalry, multiple studies emerge on when the best and worst times are to carry out the aforementioned publications.
We’ve created the infographic below to illustrate the worst days and times to post content on Twitter, LinkedIn, Facebook, Instagram, and Pinterest, along with some information that you will want to take into account for your next posts.
Clearly, these hours are not 100% conclusive; other factors, such as the type of business you are will play a very important role in these data. Also, keep in mind that your geographic area also affects the effectiveness of your post. The data collected in this infographic will affect only your time zone; the rest of the regions will see it at another time. For this reason, you should choose your target audience and work from it.
