5 key facts for your Instagram advertising
Succeeding with advertising on Instagram is not a mystical secret within the reach of a few brands, but rather the result of many hours of work, perseverance, and strategy.
With 800 million monthly active users, this social network is attracting more and more interest from marketers. In particular, if you are targeting young audiences (between 18 and 29 years old), it is almost mandatory to be there.
And although the great secret of succeeding with your advertising on Instagram is that there are no secrets, there are data and tricks that can help you monetize your work and make your followers interact, and potential customers grow. Do you want to know what they are and how to use them to your advantage? Keep reading!
Top 5 facts for your Instagram advertising
1# Posts with a location get 79% more engagement
Instagram has been expanding its geolocation capabilities for some time, and the truth is that this strategy works. According to a study carried out by Simply Measured on a total of 6075 posts on Instagram, posts with a location get 79% more engagement.
Placements on Instagram provide users with an additional way to search and find content. Since Instagram is basically a mobile network, instantaneity and proximity are very important when it comes to interacting: users talk about what they are doing at a certain time and place, and look for new opportunities to relate to their environment.
In conclusion, don’t forget to use the option to mark the location whenever it is relevant to your publication (you don’t have to do it in each and every one of your posts). The effort on your part is minimal, and the results can be surprising.
2# To succeed on Instagram, photos work better than videos
Although video is one of the most powerful formats in digital marketing right now, the truth is that photos are still triumphant on Instagram. In fact, static images get 36% more likes than videos, according to the “Instagram Intelligence Report” by Olapic and L2.
The reasons for this difference are not entirely clear, but it is true that video requires greater involvement from users (who must stop and stop scrolling to watch it) and does not always offer them the value they expect in return.
This doesn’t mean that you should stop using videos on your Instagram, but I do recommend that you take maximum care of the aesthetics and the message. You need to get users hooked from the start and encourage them to take the action you want when playback is over.
Another key aspect to keep in mind is that many users watch Instagram and Facebook videos without sound, so you should keep this in mind so that your message doesn’t get lost along the way. Don’t be afraid to include subtitles and text on the screen, but always keep in mind that these videos are going to be viewed from mobile phones, and space is limited.
If you want to know more about how to monetize and make money with your Instagram account in 7 steps, we’ll tell you about it here.
3# Images with faces get 38% more likes
While product images work great on Instagram, the old marketing rule still applies: include people in your photos and show their faces to get up to 38% more likes on each image.
But you don’t have to stop at portraits and selfies: a quick photo of your team members at an event can be super effective to show the most human side of your brand and get interactions. You can also go for “lifestyle” images with users using your products.
4# The most used filter on Instagram is Claredon
When it comes to choosing the perfect filter, sometimes you don’t need to complicate your life. According to a study done by Canvas among Instagram users around the world, Claredon wins by an overwhelming majority among the 40 filters available in the application.
Claredon was the favorite of users in 119 countries, followed at a great distance by Juno (4 countries) and Sierra and Valencia (3 countries each). Among the possible reasons, it should be noted that it is a fairly all-terrain filter, since it gives shine, highlights, and intensifies shadows. Or it may be pure and simple laziness, since it is the default filter after the normal one.
The Canvas study also found correlations between the type of image and the filter to be applied to get more likes:
- Selfies: no filter.
- Nature photos: Valencia.
- Fashion photos: Kelvin.
- Food photos: Skyline.
In any case, my recommendation is that you don’t get too obsessed with the perfect filter and focus on creating images that tell a story, excite, and convey your brand’s values.
5# 50% of Instagram captions and comments include emojis
There is no doubt that Instagram is a visual network; so much so that Half of the caption texts and comments include images in the form of emojis.
Emojis are one of the favorite ways for internet users to express all kinds of emotions; In 2018, we already have nothing less than 2666 icons to reflect what we are thinking. Globally, Finns are the most likely to include emojis on Instagram, as they are present in 63% of their posts.
Since 2015, Instagram has allowed you to add hashtags to emojis to use them as an option to find content on the platform. Only in the first month of release, this option was used 6.4 million times. The most popular ones are the heart, the face with hearts instead of eyes, and the kiss (Instagram gives good vibes!).
Moral of the story: if you want to succeed on Instagram, don’t be afraid to include emojis in your brand’s posts and analyze them to find out what users think of you.
