Social Media

The 10 best Instagram tools

  • September 15, 2025
  • 5 min read
The 10 best Instagram tools

In June of last year, this social network reached 1000 billion active users, according to Statista. More and more people prefer it to Facebook, and thanks to its powerful ad system and large presence of influencers, there are plenty of possibilities for marketing on it. So don’t miss out on these Instagram tools recommended by experts, and succeed with your photos and videos this year!

The 10 must-have Instagram tools

1) Social Gone Viral

As any marketer who has spent time on social media knows, getting to grow organically is not easy at all. But thanks to this tool of Instagram, we can reach more users and increase our engagement without resorting to paid ads.

Social Gone Viral uses segmented marketing algorithms to help its clients achieve different objectives: grow in the number of followers, get more comments or “likes”, attract the interest of sponsors, or make our publications trend. A must if you are looking to have a good organic presence on this network in 2019.

2) Magic Social

Magic Social is a tool that can be used to keep track of other Instagram profiles, so it’s ideal for keeping track of what the competition is doing or getting ideas from your favorite profiles.

Among its services, we can find comparisons by groups or one against one, as well as metrics related to interactions.

In addition to keeping an eye on the evolution of your market, I especially recommend using this tool to analyze the competition in order to develop the company’s digital marketing plans.

3) Rocket Social

Photographs are the most important asset of Instagram accounts, so it’s very important to get your followers to interact with them. Well, Rocket Social is an automation tool that helps you increase your comments and likes.

While many influencers have achieved good results with this tool, it’s also true that some experts are against automation. My advice? Do some controlled experiments and decide for yourself if it’s a suitable solution for your brand.

4)Iconosquare

Social media and data analytics must always go hand in hand to achieve the best possible results. Iconosquare is an Instagram tool that allows you to get detailed information about your followers, interactions, hashtags, and other useful social media metrics.

Iconosquare’s goal is to help you better understand the why of what’s happening on your Instagram account, identifying user behavior trends. In short, a crucial tool to be able to analyze and optimize your Social Media Marketing.

5) Unfold

The Instagram Stories. They have taken the network by storm, but they are still a relatively new feature, and many users have not yet learned how to take full advantage of them. Luckily, Unfold is here to help.

This tool focuses on facilitating the process of creating videos, so that they look as aesthetic as they are professional, and on creating narratives through templates. This way, you can improve the quality of your Stories and make them more engaging.

6) SocialRank

For marketers and influencers, achieving their goals on Instagram requires having a strong audience of followers who regularly interact with them. SocialRank helps you understand and engage with your audience.

This tool focuses on the demographics of your followers on Instagram and allows you to get detailed information about them. You can also export lists of followers, identify the most active ones, and much more.

7) Magisto

Photographs are still the queens of Instagram, but videos are not far behind. To succeed with your Instagram profile in 2019, you need tools to help you create better videos.

Magistro is a video editing platform (both personal and business) that uses artificial intelligence. You just have to leave your content to them, and the app makes the video for you. It is very easy to use, and the results are usually of good quality.

8) Have2HaveIt

Do you want to use Instagram to increase your conversions and sales? Look no further! This is the solution for you.

Have2HaveIt helps businesses link their Instagram images to the products on their e-commerce site. When you click on a photo, this app shows you multiple products along with links to the page that allows you to buy them. A fantastic way to make the purchase process easier for users.

9) Sendible

If you want to make your life easier in 2019, bet on marketing automation!

Sendible is an Instagram tool focused on network management for brands. It offers a variety of services, such as scheduling and publishing content, responding to followers, collaborating among multiple team members, and reporting on key metrics. Essential to be able to work on your brand presence on Instagram without complications and from anywhere.

10) Boomerang

And to finish this list, let’s go with a video creation tool that is a hit among Instagram influencers and all those who are dedicated to making people envious with their travels.

Boomerang takes a series of images and turns them into a Short and engaging video, which is visualized forward and backward, similar to the GIFs of a lifetime. It’s a really fun way to create different content that quickly attracts the attention of followers.

About Author

Amanda Shelton

Amanda Shelton is an experienced tech journalist who has been exploring the tech landscape for over a decade. Her work, featured in Wired, TechCrunch, and The Verge, covers the latest in artificial intelligence, cybersecurity, and consumer electronics. With a background in computer science and a knack for making complex topics accessible, Amanda is a trusted voice in the tech community.