Best Guide to Building a YouTube Channel for Your Successful Company

When planning a content marketing strategy, surely the first thing that comes to your mind is a blog, maybe a newsletter. But there’s a huge platform and within reach of almost everyone who dares not so dare to use: YouTube.

With 1,000,000,000 users and 4,000,000,000 video views a day, you can be virtually sure your target uses YouTube. But unlike other types of content, the video market is not yet too saturated with content marketers. And it is that, where writing an acceptable quality post is relatively easy and cheap, creating videos is a greater initial effort. However, the impact you can get with audiovisual content makes the effort worthwhile. That’s why I want to share with you today the best guide to building your company’s YouTube channel.

1. Find your audience

As with other content-based strategies, the first thing you need is to know exactly who you’re targeting. So before you create your YouTube business channel, sit down with your team and answer these questions together:

• Who are they? Ideally, your subscribers and visitors on YouTube should be the same kind of people who are interested in buying your products and services, that is, your target. For example, women aged 25 to 40 interested in getting fit, or digital SEO retailers working in large companies. I know everything specific you need, but make sure you leave a market big enough to have growth potential.
• What do they want? It is not enough to define the main demographic and occupational characteristics of your target; you also need to know what motivates them, whether it is increasing their muscle endurance or earning more than X per year. The most recommended thing is that these desires be related to your products and services, although it is not essential either. Just knowing their motivations, can you offer them videos that interest them?
• What videos do they need? The definitive question: what are you going to offer your visitors to subscribe to your channel and stay with you? When planning your videos, keep in mind that some types of content are more suitable than others for this format. If you want to build a successful YouTube channel quickly, secure bets are tutorials, demonstrations, courses, and learning in general, and product reviews.

2. Create videos that attract

A content strategy for a YouTube business channel is not so different from a web or blog: what you need to succeed is to have good SEO and create content that people encourage to share. Simply put, make the videos that people want to watch. These tips will help you get it:

• The needs of YouTube users can be summed up in two: learning and entertaining. The videos that work best are the ones that teach how to do something useful to solve a problem and those that are particularly fascinating or fun. If you can combine the two into one, fantastic. And in any case, remember that you must be as concise as possible: the sooner you get to the point, the sooner you convince your visitors to stay with you.
• To create an attractive YouTube channel, the quality of the videos is fundamental: the more professional they seem, the better. If your budget doesn’t allow for hiring an entire filming team, two fairly helpful resources will help you get out of the way: the videos with a white background and the slate type, based on illustrations on a whiteboard. Devoting the editing for a while can also do wonders in this regard.
• Did you manage to create an impeccable video? Fantastic: now, repeat the operation over and over again. What you’re looking for is to build a YouTube channel, and to do so, you’ll have to gradually create a content base. Think of your channel as if it were a series: your first video is the pilot episode, but to create a TV classic, it takes several seasons. Your goal is for users to hook up to your content and become subscribers.

3rd. Master the YouTube SEO

In many ways, the YouTube ranking is like Google’s: if you’re not on the front page, you won’t find yourself. How to get it? You will have to control mainly two factors:

• Your keywords. As in conventional SEO, defining your keywords well is the first step for them to find you. Some magical keys are explanation, “tutorial,” “test,” or how…, but there are no universal formulas. In the end, the best keywords are those that fit your content and what your target audience is looking for. In any case, there are three key places where you should enter them: the video title, description and tags (once in each site or at most a couple in the description). Remember that the description is the main source of information about your video so cover it up.
• The actions of your users. YouTube is a smart system: it wants users to find the best videos possible, so it rewards the content they like best. For this information, it is based on the following data:
  1. Number of visits. Of course, the more, the better.
  2. Viewing time. If a video is interesting users will see it until the end; if not, they will abandon within a few seconds. For you to get an idea, if 50 or 60% of your users stay to the end is that you’re doing very well.
  3. I like it, and I don’t like it.
  4. Number of subscribers, favorites and shares regarding total visits.

4 Get more visits

The most important fact for YouTube when placing your video in its rankings is to have quality visits. But to assess the quality of the visits, you need to have a sufficient figure in the first place. That’s why your first goal should be to get at least a thousand views on each video. These strategies will help you achieve this:

• Cross promotion with other youtubers. With a little research, you’re sure to find other YouTube channels with an audience profile similar to the one you’re looking for and that they may be interested in your content. To get to them, it offers collaborations to the owners of the channel. At the end of the video, you can enter a small call to the action by encouraging you to visit and subscribe to your contents.
• Send your videos to your mailing list. Incorporate the video into your email campaigns. Add extra points if you write a blog post for each of them.
• Get in touch with your industry’s influencers. Influnerr marketing can be a big asset in your favor, but to get your attention you need your content to really be of high quality and explain well why it may interest your audience.
• Use the YouTube ads. YouTube ads are a great way to get segmented visits quickly. The average cost is between $10 and $30 for every thousand visits: if you know how to use them properly, it’s certainly a worthwhile investment.

5 Get conversions

Visits are essential for achieving visibility on your YouTube business channel, but don’t lose sight of your primary goal is to get more sales. To do this, you need to know how YouTube fits into your conversion funnel and how to use it to take your users where you really want.

Usually, your YouTube channel will be at the beginning of the funnel. Once you have managed to capture the attention of your potential customers, what you are looking for is to make them progress towards later steps, such as visiting your website or filling out a form with their email. These two trick simples will help you:

• So that your new user doesn’t forget you, the first step is to get it subscribed to your channel. As always in marketing, calls to action are essential. You can add one button-shaped at the end of each video or use the annotations.
• If you want them to come to your website, don’t forget to link to it. Enter a link to your landing page in the description for quality traffic.

6 Final Recommendations

Finally, I want to tell you three tips that seem very useful to me to do YouTube marketing:

• Be patient. Unless you have a huge mailing list or many contacts, it will most likely take several months to get to the thousands of visits. Don’t despair: building a YouTube channel is a long-term strategy.
• Learn how to deal with the negative comments. The golden rule is that there are essentially two types: trolls looking to get your attention (whom you’ll have to ignore) and the honest ones (you should take as an opportunity to improve).
• Treat YouTube like any other external marketing channel: the goal is to capture the interest of users to take them to your terrain, that is, to your own website.

Ready to create your first video? Lights, camera and… action.