Content marketing: 10 types of content to increase visits
Have you set out to increase visits to your blog or website this year? If so, content marketing is your ally.
Increasing web visits through content marketing is a long-term strategy, but the results are almost always worth it. Of course, you will have to work on your content offer to make it varied, interesting, and attractive. That’s why, in this article, I want to share with you 10 ideas from Search Engine Journal to create effective content.
10 Content Marketing Formats to Increase Visits
1# Expert Surveys
If you want to offer a complete and varied perspective on a topic, ask the experts what they think and compile their feedback into an article.
To get started, you can look for more such posts and write to the professionals who have collaborated on them, as they may be encouraged. To easily collect their opinions, the easiest thing to do is to send them a survey via Google Forms or Typeform.
2# Webinars
Not only does this type of content work wonders for increasing views, but it can also bring you very interesting leads and help you build relationships with influencers in your industry.
To host a webinar, you’ll need specific software, such as Hangout + YouTube, Adobe Connect, GoToWebinar, or Webinarjam. Make sure to do some tests before the event so that everything goes smoothly.
While you can organize the webinar content on your own, it’s always a good idea to enlist input from an expert in your industry to attract more visitors. And after the event, don’t forget to publish an article with the transcript.
3# Podcasts
Podcasts are all the rage, as more and more users are listening to them and brands are jumping on the bandwagon.
To create a good podcast, you need to come up with an approach that fits your brand values and select a range of topics that will play a role in producing content regularly. Again, having expert guests will help you bring value to your audience.
4# Email Series
Email marketing is more alive than ever, but many times we lack creativity when planning this type of content. We know that we have to send welcome and confirmation emails and offer discounts and promotions. But when it comes to integrating email marketing into content marketing, few go beyond sending out a newsletter every once in a while.
To make the most of this tool, consider making a series of emails around a topic that provides interesting content to your subscribers. Each email should provide value in itself, but you can also link to your website to expand the content and thus increase visits.
5# Ebooks
Ebooks are one of the most common and effective content marketing resources. They are usually used as “bait” to get leads.
Ebooks are a great resource for recycling content. For example, you can take the series of emails we saw in the previous section, develop the ideas further, add expert collaborations and images, and lay out everything in the form of an ebook.
6# Interviews
Interviews are a great opportunity to create content in an affordable way while building relationships with influencers. If you want them to work when it comes to attracting visitors, you’ll need to think carefully about the headline, choose the most impactful quotes to promote the content, and give the questions a spin so they don’t sound like more of the same.
7# Product Reviews
In modern life, we have so many options that we often have a hard time deciding. From the best ice cream flavor to the details of our marketing strategy, it’s impossible to stay up to date on everything we need to know to get it right.
For this reason, users increasingly value the opinions of experienced people. Take advantage of this trend in your content by publishing opinion articles and recommendations from experts.
8# Lists
Another content that never fails is the lists, especially those of tools to solve a specific problem. When we need to solve something, we often turn to Google first, and we like to have many options to choose from.
For your lists to work, you need to make sure they’re up to date. Try to choose only tools that you have tried, or ask an expert to give you an opinion on them. For each recommended solution, make a short list of the pros, cons, and what it can bring to the reader.
9# Studies
Studios are a fantastic way to add value to your audience, both in the short and long term, and get other sites to post links to your pages. In addition, publishing your study will strengthen your positioning as an expert.
For your study to succeed, seek to answer the most burning questions in your sector and be as objective as possible. You can rely on existing data sources, do your surveys, or combine both methods.
10# Guest posts
Guest posts are those in which a guest author publishes on another blog in their sector. If you select your collaborators well, they can be very useful to increase visits to your blog or website and enrich its content. But don’t be tempted to believe that this strategy is equivalent to letting others do the work for you: you will have to look for the right collaborators, convince them to work with you, review their content, search for images, optimize SEO… As I’m sure you already know, writing an article is just the beginning.
Conclusion on Content Marketing Formats
If you look closely, you’ll see that many of these types of content marketing to increase visits have something in common: they use expert collaborators to create or enrich content. The moral of the story is that being in touch with other influencers in your industry is invaluable for creating quality content, but if you want them to collaborate with you, you’ll need to offer them things they value in return. In the end, if you put in the time and effort necessary to have a quality blog or website, everyone will win.
