LinkedIn: Best time and day to publish your content

What is the best time to post on LinkedIn? Getting the right time to publish your content can mean the difference between being a hit and going completely unnoticed. We often see analysis of the best time to post on networks like Facebook or Instagram, but LinkedIn tends to get less attention.

So, let’s see what the data says about the best time and day to post on LinkedIn, based on an analysis of 18 different studies.

LinkedIn: What is the best time to post?

After analyzing the available information, experts have identified three key times to post on LinkedIn: 8 a.m., 12 noon, and 5-6 p.m.

These three times of the day correspond to commuting from home to work and vice versa, and to mealtime, at least according to U.S. work schedules. If anything, the lesson here is that people are more likely to check LinkedIn when they’re at work or thinking about it, but not actively working.

LinkedIn: What is the best day to post?

According to these same studies, the best days to post content on LinkedIn are right in the middle of the work week: Tuesdays, Wednesdays, and Thursdays. On weekends, users are not likely to spend time on a social network dedicated to work, and it seems that on Monday, we are still recovering from the week, nd and on Friday, we are dedicated to planning it.

Posting in the middle of the week, when we’re focused on work, helps users pay more attention to our message. All the more so if we take into account that advertising on this network is usually related to our work objectives and challenges.

Tips to boost your presence on LinkedIn

Getting the right day and time to post on LinkedIn is an advantage, but obviously,y it’s not everything. If you want your company to succeed on this network, take note of these recommendations:

• Include LinkedIn in your content strategy. LinkedIn is an excellent place to position yourself as an expert in your sector through articles and other content. To see better results, bet on in-depth articles that provide a different point of view on the hot topics of your sector.
• Work on personal contacts and groups. At its core, LinkedIn is still a “person-to-person” network of contacts, so the prominent members of your company must take care of their profile and network on the network. Participating in professional groups related to your industry can also open up many opportunities for you.
• Don’t forget about advertising! The LinkedIn Ads may be just what you need to give your presence on this network a boost. Depending on your goals, you can use Sponsored Content (sponsored content), Sponsored InMail (sponsored direct messages), Text Ads (text ads), Display Advertising, or even dynamic ads (personalized according to the profile of the users).