Marketing Strategy: 5 ways to integrate Snapchat

Snapchat differs from other messaging apps in its concept of self-destructing all messages, photographs, and videos sent and shared through this social platform. These are therefore very short-lived ephemeral messages (between 1 and 10 seconds, depending on the length of time set by the issuer). Once the receiver receives and sees the message and spends the time of set duration, the message self-destructs from the mobile phone.

How can Snapchat be used in a Marketing Strategy?

1. Offering exclusive and unique content: A good marketing strategy on Snapchat to keep users’ attention on your brand is to give them extra content. For example, show them images or videos of new products that we are going to launch to market, offer privileged information about new company products, etc.
2. Ephemeral offers and coupons: Another good marketing strategy on Snapchat is to reward your loyal followers with discount coupons, codes, or other exclusive and ephemeral offers. This way, you’ll get your followers to watch everything you post on Snapchat.
3. Reporting on flash sales or special brand events: Your followers will be grateful to be the first to receive exclusive information about flash sales, with promotions for a short period or with limited units, and other special events in which they can participate, such as drawings, contests, tasting new products, etc.
4. How is it done…, What’s behind…? This type of content shows fans of a brand different videos or images about some aspect that we don’t normally see from the brand. For example, a video about how a product is manufactured or designed.
5. Customizing the brand as much as possible: Snapchat also allows you to show the most human or personal side of the brand. To achieve this, the brand can, through videos or images, show the daily routine of the different workers of the company, present them to the followers, let them speak and report on their work in the company, etc.

Real cases of success in marketing campaigns through Snapchat

• GrubHub: Home-to-home food chain GrubHub has been able to take advantage of the business opportunities presented by the Snapchat app. One of its most applauded and remembered strategies was when the company used Snapchat to search for and hire an employee during the summer months. Candidates were supposed to impress the brand with custom drawings they shared through the app.
• Audi Partners: The Audi brand was able to take advantage of the pull of the Super Bowl XLVIII with an extraordinary and applauded marketing strategy on Snapchat. During the match, the brand kept using its Snapchat account to share all sorts of viral and humorous images in which it joked about the behavior of humans and their pets. The result? A legion of new followers and a multitude of views.