Social media in digital marketing
For digital marketers, social media is a must-have ingredient of almost any plan. But there is still a lot of confusion and ignorance about how to take full advantage of social media for the benefit of brands.
To shed some light on this matter, let’s look at the main uses of social media in digital marketing. Don’t miss them!
5 uses of social media in digital marketing
1) To increase web traffic
Social media can be a very valuable channel in inbound marketing strategies. Thanks to a combination of organic posts and paid strategies, such as promoted posts or ad campaigns aimed at generating clicks to our website, we can use social media to attract visitors potentially interested in our brand.
Once we have reached that point, the next step will be to have a strategy in place for them to become leads and start communicating with them regularly.
2) To share content
Within the brand’s digital marketing strategy, social media can serve as a channel for the dissemination of content. Thanks to the viral potential of networks, we can make our message reach more users.
In addition to using them to post content on our website, blog, or other platforms, social networks also serve as a support for content in themselves. For example, this is the case with live videos.
Whatever type of content you choose, we can use promoted posts campaigns to maximize reach.
3) To get to know your customers better
Social media gives us a lot of insights into how our ideal customers behave and how they prefer to engage with us. We can even ask them questions directly to find out what they think without having to go through the whole process of market research.
But that’s not all: social networks are also a privileged observatory to observe what the competition is doing on their profiles and to be able to deduce their strategy.
4) To create a long-term community
The goal of brands is not only to sell, but also to create a loyal community of users in the long term. This reduces the cost of acquiring new customers and stimulates loyalty and repeat purchases.
Social media is a great place to foster this spirit of community among our followers, as by definition, users are on social media to engage with others around the topics that matter most to them.
5) To sell more and better
Last but not least!) We can integrate social networks into our digital marketing plan as a conversion channel. To do this, we have many options: ads focused on the brand’s catalog, publications about our discounts and promotions or tools such as Instagram shopping icons (a new feature that allows the user to tap on a certain product within an image to see more information, such as a description of the item, the price or a link to the brand’s website).
