Strategies to succeed with SEO Marketing
5 strategies to succeed with SEO in marketing
1st Keywords or Keywords
You need to know what keywords your potential customers use in their searches for services and products. To investigate, you have several options:
- Use a keyword research tool. The best known are Google Keyword Planner, which you have to open an account on Google AdWords to use it, and SemRush, which has a free but limited version.
- Find out what words work from your website and are positioning it. Another option is to do the same with competition sites. One of the tools I like best to get reports on this guy is WooRank.
- Long Tail Keywords. Key long-tailed words, right now, they’re the ones that are fashionable in the search engines. Short-tailed words are saturated with searches, and positioning themselves with them is difficult or very difficult. On the other hand, long keywords have less competition and are an upward trend among users. Why is that? Because the audience is no longer looking for I, it asks. Instead of writing, a dealership, a car, Madrid, people ask Where can I find a car dealership in Madrid?
2nd Content
Once you have decided the keywords by which you want your potential customers to find you, it is time to prepare quality content that includes them. Search algorithms are based today on the relevance and importance of metrics, they measured by tracking how people react to your content: how they relate to it, if they share it, etc. This means that your texts must have some characteristics that make them shareable, linkable, and generate traffic. Do you want to succeed with your quality content and include all your keywords, and not get bored? You know, get going, write as naturally as possible, always thinking about the reader and not Google, and write articles with an average length of 2,250 to 2,500 words (HubSpot recommends it).
3rd SEO on the website
Daily content (blog or social networks) is not the only thing to be optimized thinking of SEO. Your entire website should also contemplate this strategy. To make your online presence stand out above the competition, and be aligned with the objectives of your business. Be sure to follow up on the different aspects of SEO on-page:
- URL Addresses
- Titles of sections
- The H1, H2, H3.
- Meta Descriptions
You can use a template to control all these elements, so you’ll make your life easier and manage more effectively. After optimizing your site, don’t forget about it. Keep in mind everything you’ve learned and see changing the titles of the pages, adding new topics, or editing the content of your site to improve your positioning.
4th Optimize conversions
If your main goal is to increase the number of potential customers and subscribers, you should regularly improve conversion channels. Check each website of your site, landing pages, the images you use, the forms and parameters to be filled out, and every detail that may prove potential for a visit to be seduced by your brand and become a lead. Each page on your website should represent a conversion opportunity, so make sure to include the right CTAs at the different stages of your shopping funnel.
5th Analyze the results
And since they don’t, finally, they touch the results and their subsequent dissection to understand what’s going on with your website. Find out what’s working on your strategy and what’s not, to make the necessary changes in order to achieve your goals. Google Analytics is the most popular web analytics option. It helps you get all the information you need to make the smartest decisions about your marketing and company strategy. It has an intuitive CRM that will allow you to generate reports according to the KPIs that you have marked. So, you’ll be up to date on how they’re looking for you, what’s best positioning you in Google searches, what links they point to your site, or which keywords are working for you.
Once you’ve finished implementing the steps I’ve just recommended, you’ll never forget about the SEO of your website. Your SEO strategy is like a living entity, as it grows, evolves, and behaves differently depending on the constant changes that occur in digital marketing. This volatility requires that you often adapt to the new trends and changes that occur in search engines and their algorithms. Some of the actions and tactics that are now being used and that do wonders may not be performed so well in a few monthw. Search engines are always improving to detect harmful content, for example, some old SEO tactics such as building a large network of pages where links were exchanged, entering the keyword repeatedly, and filling content with labels no longerworks.
Investing in SEO marketing, applying emerging innovations, and monitoring them is essential to achieving your goals and achieving digital marketing success. Also, work on keeping your content alive for longer: write evergreen content instead of deciduous, enrich it with mixed media such as videos or podcasts, facilitate social media sharing, repurpose old content, and update it to make it fresh again, among other techniques. This way, you’ll water your SEO Day after day, like a plant that needs to be nurtured and grown to bear fruit!
