The best days for your email marketing campaigns

Are you using email marketing to promote your brand? Sometimes we don’t give this tool the importance it deserves, when the truth is that, well used, your email marketing program can be a real “secret weapon” to conquer your audience. Here we propose the best days for your email marketing campaigns.

As with other tools such as blogs, social networks, or mobile ads, getting the right time is crucial to make your emails more effective. That’s why, based on our experience and after having analyzed the latest email marketing studies in the market, we tell you which are the best days to launch your email marketing campaigns.

Best day of the week to launch your email marketing campaigns

Monday

• In general, Monday is a bad day to launch an email marketing campaign, as users usually clean their inboxes to eliminate weekend spam, and at that time, they are usually in a hurry to prioritize what is important. That means that our email is very likely to be deleted.
• You can try your luck if your target audience doesn’t follow typical office hours, or if you think your email will stand out and get attention in the middle of email cleaning.

Tuesday

• The central days of the week (Tuesday to Thursday) are usually the most interesting, as users have more time for email management.
• Tuesday is the highest performing day for the B2B, training and education, and tourism and leisure sectors.

Wednesday

• It is the second day with the highest opening ratio of the week (after Thursday). Users start planning their weekend, so it may be a good time to offer them options.
• The ideal day for press, media, and distance sales.

Thursday

• Thursday is the star day for email marketing campaigns, as it has the best data of the entire week. On the negative side, it is also the time when more campaigns are sent, so the competition is greater.
• A particularly interesting day for the banking and insurance, non-profit, fashion, and retail sectors.

Friday

• It is a day with a high number of mailings, but the results decline as the use of email decreases as the weekend approaches.
• Friday is a great time to catch the undecided (who don’t have plans for the weekend yet) with last-minute deals.

Weekend

During Saturday and Sunday, reading emails is considerably reduced, but users have more time available to pay attention to them. If you are targeting a more familiar or adult audience, it can be an interesting option.

As you can see, there are many interesting times to launch your email campaign, so we’re talking about orientations rather than “absolute truths”. If you really want to get the most out of your email marketing strategy, our recommendation is to try different moments and compare the performance of the campaigns. Do you dare to tell us about your results?