10 Apps That Can Improve Marketing Team Productivity
Improving marketing team productivity not only makes employees more motivated and happy, but it can also result in huge benefits for your entire company. If you want to achieve all your marketing productivity goals in 2017, don’t miss out on these ten apps!
1) Hubspot
If your company does content marketing, HubSpot is essential. Here you can learn more and better about content marketing, get all kinds of insights about your brand, coordinate the work of the whole team, and find tailor-made solutions for all types of companies. Don’t miss their mobile app to have all the information you need at your fingertips at any time.
2) Slack
The ultimate chat for organizing teamwork. Slack is deceptively simple, yet tremendously effective. Create an account for your work team and open a channel for each relevant project (you can make it public or private). Different team members will have access to the channels they are interested in, as well as the general one. And thanks to its integration with Trello and other apps, increasing the productivity of the marketing team will be easier than ever.
3) AlignToday
An app specially designed to “align” your marketing team with your company’s goals.
The basis is very simple: it is about making the entire organization focused on a series of priorities, which in turn align with the company’s overall business objectives. To ensure that everyone is rowing in the same direction, daily mini-meetings of less than 15 minutes are held.
4) Buffer
Social media management is one of the most expensive tasks for the marketing team in terms of time. Ensuring good coordination between the different social profiles of the brand is essential, and Buffer is in charge of facilitating this task.
With this app, you will be able to schedule and sync all your posts on Twitter, Facebook, Instagram, and Pinterest, optimizing this task so that your marketing team can be even more productive.
5) Evernote
Have you ever had a notebook to write down important things? Evernote follows the same principle, but with exponentially multiplied potential. With this essential app, your team will be able to create its own “virtual library” with all the relevant information, easily retrievable. And thanks to its handwriting recognition function, you can store both “analogue” and digital information.
6) Dropbox
Until very recently, synchronizing files between different members of a team was a constant headache… but with tools like Dropbox, that era is long gone.
If you want to put an end to the hassle of having different versions of a common file for good, have everyone on your team have a synced Dropbox account across their different devices. This way, sharing files will be a piece of cake.
7) Hangout (or Teams)
To work together, it is sometimes essential to see each other’s faces. To hold your meetings from anywhere on the planet, for free and easily, I recommend one of these two solutions: Hangouts or Teams. The former has the advantage of being synchronized with the rest of Google’s productivity applications, while Teams has a multitude of features and integrations that you can take advantage of to improve the productivity of the marketing team.
8) TribeScale
Do you want to achieve a more aligned, committed, focused, autonomous, and agile team? Then this is your tool. TribeScale is an all-in-one platform to coordinate your team around what matters: communication, goals, decisions, tasks, results, and, first and foremost, people. Since facilitating the work of team members helps to optimize time and avoid unnecessary meetings or emails, everything is centralized.
The main competitive advantage of successful companies is their ability to create groups of people with shared goals and the mechanisms to coordinate in an agile and effective way to achieve them. In short, as defined by the creators, to turn the group into a tribe.
9) Piktochart
A great resource to improve your marketing team’s visual communication. Thanks to Piktochart, your team will be able to create infographics and charts of all kinds with ease and without the need for advanced design skills. The app gives you the option to choose from more than 600 templates and customize them to make them unique, thanks to a very easy-to-use editor.
10) Google Drive
And to finish this list, we can’t forget an app that is already a classic of the productivity of the marketing team: Google Drive. Fully integrated with Gmail, this tool makes task coordination and teamwork much easier.
And after recommending many of the tools, I would like you to leave me in the comments the tools or applications that make life easier for you and your marketing team.
Best regards!
