10 ideas to convert more in online marketing

Conversion is the Holy Grail of online marketing, that coveted goal that we all pursue and only the most worthy can achieve. Converting more is essential to improve your return on investment and get the most out of your digital budget.

Luckily, we’re learning more and more about the best ways to get conversions. Today, I want to recommend 10 winning ideas to convert more into digital marketing and tell you how and when to use them to maximize your results.

1) Test

If you want to convert, you will have to bring out your most scientific side and dare to experiment. Think about each element of your campaign and its possible variants: email subjects, images, copy… Then, test them in a controlled manner with A/B and A/B/C tests. With a little rigor and perseverance, you will make your digital marketing actions more and more effective.

2) Use heatmaps

Heatmaps allow you to know the behavior of users when browsing your page. What are the elements to which they pay the most attention? And the most common travel routes? Are they systematically ignoring your call-to-action button? Information is power!

3) Optimize forms

To succeed, every conversion strategy needs to be supported by a solid lead generation campaign. And in many cases, these involve filling out a form.

You may find that the process of designing a form is simple and obvious, but you’re wrong! The number of fields, the text of the button, the colors… all of these are elements that you will have to optimize to achieve the best results. Don’t forget to implement filters that allow you to make sure that the data you get is valid and real. It’s not just about quantity, but above all about quality.

4) Multiply the contact paths

Do you want users to contact you? Make it as easy as possible. Each person has their communication preferences, and what is simple and intuitive for one can be a source of frustration for another. To ensure that you attract as many users as possible, make all the usual contact channels available to them: telephone, form, chat…

5) Include clear calls to action

Calls to action are one of the crucial elements of online marketing, and many times it depends on them to cause the behavior we are looking for in the user. To improve your conversion data, you need to include links, images, and animations that effectively attract conversion. And of course, don’t forget to A/B test to check its effectiveness.

6) Create communities

If you want to create long-term conversions, you’ll need to earn the trust of your users. And for this, communities are an ideal option. Thanks to them, your potential customers will be able to develop a long-term relationship with your brand. In addition, this strategy serves to create user-generated content.

7) Have a presence on social networks

Social networks are a fundamental piece in online marketing strategies, but there is no point in opening corporate profiles if you do not have a content plan and a coherent strategy. If you want your brand’s social networks to help you convert more, you will have to integrate them seamlessly with the rest of your communication.

8) Use accelerators

Accelerators are one of the oldest marketing tricks, but no less effective. “Last day” or “limited stock” offers are a powerful lure that creates in users the impulse to convert NOW. Use them wisely and at the right time, and you’ll see your conversions skyrocket.

9) Create content to drive traffic

Content marketing and native advertising not only don’t go out of style, but they prove their value every day. These strategies will help you attract quality traffic from users potentially interested in your brand and products, so don’t neglect them.

10) Think mobile

By now, you no longer have an excuse for your campaigns not to be responsive. Mobile already makes up the majority of internet traffic, and this trend continues to grow year after year. If you don’t want to miss out on a lot of potential customers, you need all your pieces to be adapted for proper viewing on mobiles, tablets, and other devices.

When should I apply each of them?

In any marketing strategy, it is essential to get the right moment. To get the most out of the ideas in the previous section, you need to put them into practice at the right stage of the conversion funnel:

• TOFU (Top of Funnel). This is the time to raise awareness about your brand and the issue being addressed. Here you can attract your potential customers with display campaigns adapted to their tastes and needs, video on social networks, and useful content that responds to their needs.
• MOFU (Middle of Funnel What you are looking for is to teach people how to choose a solution. Implement your best A/B testing tools to improve your email marketing’s open rates and CTR, use lead generation features in social ads, and leverage retargeting with user behavior data.
• BOFU (Bottom of Funnel). In the third phase, the time has come to explain why your product or service is the best option. Here, SEM strategies will be of great help (don’t forget to include complete information in your landing), on-page and content SEO, and social ads (use similar audiences to improve your results).
• Across the funnel: Mobile optimization and affiliate marketing will be your ally, every step of the way.

I hope these ideas have inspired you to improve your online marketing campaigns and succeed with your conversions.