6 benefits of promoting your company on Twitter

Do you use Twitter to promote your brand? This social network is a very useful and necessary advertising solution to join the rest of your marketing and communication strategies. But don’t take its potential lightly, as it currently has 8 million active profiles in Spain and is the social network of information par excellence. According to internal data from the microblogging network, Twitter’s audience stands out for its high profile of social status, both at the educational level (28%) and in income (14%). This is a factor to take into account whether what we are looking for are potential profiles with those who connect as CEOs or CMOs of companies.

To decide whether the investment of time and resources that requires an active presence on Twitter is worth it, today I want to explain to you the 6 benefits of promoting your company on Twitter.

6 benefits of promoting your company on Twitter

1st. Open new communication channels

One of Twitter’s great benefits is that it changes the customer service landscape completely, as it opens a new channel through which you can be in constant contact with your followers.

Use your Twitter business account to keep your followers up to date on your new products and services, as well as any changes in their functionalities. But that’s not all: Twitter’s “magic” is that it’s a horizontal and two-way channel, that is, that users can use it to communicate directly with you. This allows you to respond to your problems much faster and more easily than through other traditional media, such as the phone. Thanks to the new changes recently introduced on the platform, you can now invite your customers to send you a private message with just one click and send them satisfaction surveys. Ultimately, you have all the facilities to make your customer service more effective than ever.

2nd. Generate quality leads

Generating leads should be the first target of promoting your company on Twitter. To achieve this, you can send tweets about your new products and special offers, always interspersing them with other non-promotional content. You can include links directly to your landing pages to maximize conversion opportunities.

Another even more direct strategy to generate leads with Twitter is to use Twitter Ads. Thanks to the lead generation cards, you can encourage the recipients of your ad to send you their email with just one click. In this way, you will be able to create a list of users potentially interested in your brand you will end up conquering them through email marketing campaigns. You can segment your audience to be sure to reach only the users you are interested in, and you will only pay for each email obtained.

3rd. Show the personality of your brand

If you want to give life to your brand, don’t hesitate to open a company account on Twitter. Even if the words “business” evoke seriousness and formality, your tweets can be as carefree as the spirit of your brand. Dare to use the mood and show the most authentic face of your company and the people who work on it.

The goal is to create a relationship with your followers that goes far beyond selling them products and services. The best and most remembered brands are those that transmit values to us, surprise us, or make us smile. On Twitter, you can take the opportunity to communicate with your followers several times a day to sneak into their daily lives and show them all your character.

4th Investigate the latest trends

One of the great advantages of Twitter is that it allows us to be connected to the present, to know what is happening here and now. If there is a hot or controversial topic at any given time, I’m sure Twitter users will be talking about it.

You can take advantage of this Twitter profit for your company by using this network as a real “market study” on the latest trends. If you know what your users are interested in at every moment, you have a lot of progress to get their trust and turn them into customers. But that’s not all: Twitter also makes it easier for you to quickly, effectively, and discreetly know what they think of you and your competition. The information is power, so don’t miss this opportunity.

5th Receive feedback

Twitter makes it easy to get quick responses from users, so it’s ideal if you need to get feedback on your product or service. Here are just a few options to know what your customers think:

• Ask one or more open questions on your company profile on Twitter and analyze the answers.
• Use the public polling function. They are a great option if you are looking for many answers in a short time, but in return, you will have to ask a closed question (choose between several options), and the answers will be anonymous.
• Use Twitter search to find users who are talking about your new product or service.
• Use private message surveys to receive personalized feedback.

6th Have a new advertising platform

Last but not least, don’t forget that Twitter has its advertising platform: Twitter Ads. Through it, you can access 316 million active users worldwide, 8 million of them in Spain alone. Therefore, it has immense potential to reach your target with campaigns specially adapted to your goals:

• Increase your account followers.
• Generate visits to your website and conversions.
• Increase interaction with your tweets.
• Get downloads from your app.
• Increase your database of emails from potential customers.
• Have users watch your latest video.

Whatever your goal, remember that you will only pay per target achieved: new followers, clicks to your website, leads… so with good optimization, they can be a solution of the most profitable solution.

As you can see, Twitter’s benefits to your company are many, but there are no universal solutions for all brands. When deciding your social media strategy, choose with intelligence the right ones for your case, and remember that the most important thing is to show a coherent tone of communication in all of them and know how to integrate them with your marketing goals. – Luck.