Guest blogging: the best weapon for SEO and content marketing

Have you already included guest blogging in your content marketing strategies? While we can often overlook them, guest publishing articles is a fantastic way to improve your SEO and expand your sphere of influence. If you want to know everything it can bring to your brand, read on!

The 4 benefits of guest blogging in content marketing

1# To position yourself as an expert

If you want to improve your brand’s perception among consumers, there’s nothing better than surrounding yourself with experts. Authority and knowledge breed trust, especially if you’re targeting millennials, a generation that tends to be wary of more traditional marketing.

And how are you going to get your team members to demonstrate their expertise? You guessed it: by publishing on the best blogs in your industry.

Guest blogging is one of the best ways to position yourself as an expert, especially if your articles appear on the most influential and popular blogs. If you also manage to get your guest post to appear at the top of search results for terms related to your industry, you will have managed to attract and influence a lot of users.

Just be prepared to work hard: as in so many other digital marketing sectors, there is great competition when it comes to implementing this strategy. Not only will you have to look like an expert, but you will have to prove it with the quality of your content.

2# To improve your search engine rankings

SEO improvements are a wonderful “side effect” of guest blogging strategies.

If you are up to date with the latest trends in SEO, you surely already know that search engine algorithms do not stop evolving and, with them, the guidelines to follow to achieve the best positions also change. As search engines become more sophisticated, natural positioning gains ground over the strategy of stuffing posts with keywords. In addition, the results are increasingly personalized to fully adapt to each user.

But there are a few SEO principles that remain unchanged over the years, and one of them is the importance of link building. The more links from quality sites point to your website, the higher its authority in Google’s eyes and the better its rankings.

And as I’m sure you already know, posting as a guest author of a blog generates a direct link from their site to yours. That’s why guest blogging is an essential part of any search engine optimization strategy.

3# To increase your audience

One of the objectives of all content marketing strategies is to reach as large an audience as possible, which responds to the criteria we have set in our buyer persona.

Thanks to guest posts, you can access an audience that goes beyond your oisitors. By posting on the blogs of the right influencers, you can go much further with your brand messaging.

For this strategy to work, it’s essential to choose the right bloggers. Not only do you need them to have a large audience in absolute terms, but you also need them to be the right audience for your brand. If you carry out a good market study of influencers in your sector, you will surely find the right people to increase the audience of your posts. Now you just have to make sure you create content that your followers can find useful, funny, and inspiring.

4# Networking

Finally, one of the biggest benefits of guest posting is that it is a way to do quality networking… and every business needs networking.

Whether you run a small local business or a global e-commerce, building a community is essential for your business to grow and thrive. When you reach out to a colleague or influencer to post to their blog, you’re showing them that they’ve earned your professional respect and expanding your network.

To make the most of the networking opportunities of guest posts, schedule updates on your social media to thank you for the invitation on the day the post is published. This way, you’ll not only be demonstrating your good manners, but you’re also returning the favor by making this person known to your audience. Of course, another interesting option is to open your blog for collaborations.

If you nurture and maintain relationships with other blogs over time, you will build a network of contacts from which very valuable opportunities can arise for your brand.