How do you use Giphy?

Have you thought about using Giphy in your digital marketing? No, we haven’t gone completely crazy. The most popular GIF platform on the internet has many more options than it seems at first glance, and popular brands such as the NBA or Warner are already making use of them. So, so that you don’t get left behind, let’s see what this platform consists of and how to take advantage of it for your brand.

First of all… what is Giphy?

Giphy is a GIF platform known above all for its search engine. It has been around since 201,3 but began to become famous a few years later, when Twitter began to allow sharing and viewing of this type of file on its network.

The initiative was an immediate success, but originally, the process of finding and publishing the GIFs was a bit cumbersome. As a result, Twitter ended up including a library of Giphy files integrated into the social network itself. Thanks to this, today the GIF search engine has 10 million active users a day.

How can I use Giphy for my brand?

If you want to use Giphy for online marketing, the first thing you need to know is that you can upload your GIFs for free. Most of the content on this platform has been created and uploaded by the users themselves.

To do this, Giphy offers a very intuitive GIF creator and editor, which allows you to create these files from your images and videos, merge several GIFs, adapt them to different social networks, and so etcetera.

As with other elements of your content marketing, it’s not enough to create and upload your GIFs; you also need to have a good outreach strategy. To do this, there are two fundamental aspects to take into account:

• Labels. The words you decide to tag your GIF with are decisive for users to find it, so put yourself in their shoes and think about how you would search for this type of content. You should also take into account the trending topics from the world of GIFs, which you can see on Giphy’s page.
• Interaction. The most popular GIFs rank better and therefore attract more views. For yours to succeed, you’ll need to hype it through other channels. We also recommend that you be honest when using tags: if you use popular terms that have little or nothing to do with the topic of the GIF, the interaction will suffer.

Another option that many users do not know about is Giphy Stickers, similar to those of Line or Facebook Messenger. Now you can also create your own through an app, so you have one more resource to complement your GIFs.

Finally, if you want to get serious about Giphy as a marketing channel, you can create your official channel. In it, you can collect all the GIFs you have uploaded and classify them according to type, campaign, product, or other categories.