10 Marketing Techniques to Sell More

Marketing techniques are like DIY tools: not all of them are suitable for everything, but many have multiple functions, and each task corresponds to one. And just like a repair professional, marketers want to have a wide variety of resources to deal with different situations.

Therefore, I want to propose a review of 10 marketing techniques that can serve us for the same objective: to sell more within our marketing plan. Whether you use one or the other will depend on the characteristics of the brand, the target audience, and the competition, as well as the stage of the conversion funnel that users are in. Let’s go!

10 Marketing Techniques to Sell More

1) Local Marketing

In general, users trust small stores more, as they believe that they offer higher quality products and a more personalized treatment.

Even if your business doesn’t rely on location to sell, leveraging these “small business” values is a good marketing technique. The key is to think of your prospects as individuals and not just users, and to offer them the most personalized experience possible.

2) Video Marketing

According to a recent study by HubSpot, 81% of brands are already doing video marketing. It’s a great way to connect with a young audience and communicate your brand values directly and emotionally.

There are several ways to incorporate video marketing into your content strategy, both through more carefully produced pieces and live videos that show the most human side of the brand. We can also take into account social video, that is, videos designed especially for social networks.

3) Amazon Advertising

When planning your pay-per-click advertising, dare to go beyond Google Ads and Facebook! Amazon’s advertising solution allows you to both reach users within the world’s largest shopping portal and leverage their information to connect with them elsewhere. In addition, the data indicates that this solution will continue to grow and eat into the advertising giants over the next few years.

4) Google Ads

Google Ads is a must-have tool for today’s marketer. It’s a super-complete solution, allowing you to create a variety of campaign types (from search ads to remarketing display) and customize the options to the fullest to achieve the best results.

If you want to optimize your Google Ads advertising from there, my recommendation is that you focus on improving the quality score of your ads. This metric depends on three factors:

• Keyword relevance
• Expected click-through rate
• Landing page quality

The better the rating, the lower the cost per click.

5) Event sponsorship

If you want to sell more, the first step is to be more present in the minds of consumers. Event sponsorship is a great way to achieve this and to associate your brand with the values of the event (e.g., sporting or solidarity).

Another advantage of this marketing technique is that it allows you to have a presence in a specific location without the need for a physical store.

6) Content Marketing

YouTube videos, GIFs, Buzzfeed articles… The Internet is built on content. They are a fundamental element in communicating with your target audience and structuring your marketing strategy around them, especially in the initial stages of the conversion funnel.

While content doesn’t drive direct conversions, it plays a huge role in growing your potential customer base. If you generate valuable content for users, you will be able to attract traffic to your page, generate brand awareness, and position yourself as an expert in your sector.

7) Referral Marketing

Referral marketing is one of the most interesting online marketing techniques, but it’s also among the most underrated.

Naturally, people tend to recommend products or services to their friends and family. Referral marketing takes advantage of this trend to direct reviews in your favor, either by increasing the volume of reviews or by trying to tone them as positively as possible.

8) Email marketing

Did you know that… 91% of consumers read their email daily?

Email marketing is an extremely versatile tool, as it allows us to adapt communication to the characteristics of the recipient and the specific moment of the purchase cycle in which they are. Thus, we can use it to nurture a user who has just joined our database, send personalized promotions and discounts, or remarket with people who have left an abandoned shopping cart.

9) Instagram Marketing

An impressive 65% of Instagram users use their feed to look for inspiration when shopping online. So if you’re looking for marketing techniques to sell more, you can’t overlook this social network.

Thanks to its tremendous growth in recent years, Instagram is reaching more and more demographic segments. As with other social networks, having a solid presence on Instagram takes time and dedication, but in return, it can be a very valuable boost to your conversions.

10) Facebook Ads

Last but not least, we have the star tool in social ads: Facebook Ads. Despite its name, it’s worth remembering that this tool is used to launch ads on both Facebook and Instagram.

Facebook Ads allows you to segment your ads like no other platform: location, age, interests, life events, behaviors… in short, a lot of options to allow you to hit the bullseye of your ideal audience. In addition, you also have the option to create similar audiences and remarketing audiences.

If we add to this the endless formats and objectives, we find a very powerful online marketing platform to promote our brand.