How to Grow Your Customer Base

Whoever has a client, has a treasure… and those who have a large and well-maintained customer base, have the key to achieving their business objectives.

Attracting customers and building long-term loyalty is one of the main goals of any company. Since keeping a customer is much easier than getting a new one in online marketing, you want to increase your customer base to form strong and lasting relationships. How to achieve this? Check out these 5 Super Office star tips.

How to grow and retain your customer base?

1) Offer a free newsletter

Whether you’re a small family business or a large corporation, you probably have the budget to send a newsletter to your customers and leads. It’s a very simple way to let them know that you’re willing to provide valuable content for free and earn their trust.

Don’t know where to start? These are some of the essential keys to a good newsletter:

• Choose the right content. Here is the key to making your newsletter interesting and users reading it more than once. Look for topics that might be relevant to your audience while helping them learn more about your business and how you can respond to their needs. The newsletter is also a good way to publicize the articles you publish on your blog or your brand’s videos.
• Take care of the design. Although readability is above all else, you should not neglect your corporate image. Something as simple as choosing colors and fonts that are in line with your brand will help reinforce branding. And of course, the design must be 100% responsive.
• Pay attention to the matter. You only have a few seconds to get the recipient to open the email, so its importance is crucial. Try A/B testing to see what type of texts work best.
• Customize. To go a step further, create different user profiles in your customer base and personalize content and send times based on them.

2) Ask for feedback

If you want to increase your customers, you need to know what they think and what they need. And for that, the best way is to ask them directly.

There are many ways to collect feedback from your customer base: launch a short survey for your website visitors, ask questions on your social networks, incorporate polls after each interaction… If you want to dig deeper into the answers, you can offer some incentive for completing the survey, such as samples or free content.

For this strategy to be successful, you need a little planning. The first thing you need to know is what you intend to measure: the impression of users on your website, the possible impact of a product launch, the general satisfaction of customers… Based on this, design the questions to be as precise and intuitive as possible. Don’t forget to give the option to expand the answer with comments, and try to be as succinct as you can: the faster the survey is to fill out, the higher the chance that users will complete it.

This strategy usually works because people love to feel heard and give their opinion. As a complement, in addition to “fishing” for reviews with your surveys, you can also go “hunting” for comments about your brand and your company on social networks, review pages, and other sites.

3) Take maximum care of customer service

An infallible trick to get a satisfied customer is to give impeccable customer service. This is an area that many businesses fail at, so it can help you easily stand out from the competition. And it’s also a great way to grow your customer base organically, as a satisfied user is much more likely to recommend your products and services to family and friends.

These tricks will help you achieve a flawless customer experience:

• Have a presence on all possible channels. Some users prefer to solve their doubts by email, others complain on social networks, and others urgently need to talk on the phone with a human being.
• Don’t sacrifice availability. There is a “but” to the previous point, and that is that the speed of response is more important than the number of channels. Nothing frustrates the user as much as a complaint that goes unanswered for days or weeks.  So, before you implement a new channel, you need to be sure that you can serve it properly.
• Treat your entire customer base with respect. It seems obvious, but it’s worth emphasizing: every customer deserves your attention, no matter how much their order amount or how long they’ve been with you. If you treat new customers well from minute one, you will earn their loyalty.
• Don’t promise more than you can deliver. Managing expectations is essential in customer service: it is better to fall short when it comes to promising and exceed them, than not to keep your word.
• Be agile. Endless waits for a solution are the cross of customer service. This is easier said than done, but it’s worth spending time optimizing your processes to deliver seamless responses.
• Be human. Sometimes, companies themselves train their customer service managers to give “canned” answers. Error! Users need to feel that they are talking to a human being who understands them and who is able to empathize with their problems.

4) Renew your content

Your website can be one of the main channels to increase your customers. To attract visitors, you need to have informative, useful, and frequently updated content. A very useful resource to achieve this is to publish a blog with articles on the latest developments in your sector, summaries of studies, and other current topics.

In addition to attracting users interested in your content, having a regular publication strategy has another advantage, and that is that it will help you improve your web positioning. This way, you’ll be more likely to appear at the top of search engine results, and users will find you when they need to solve a problem related to your brand.

For the SEO strategy to work, you’ll need to pay attention to the most common keywords and searches related to your brand, and properly tag and organize content. If in doubt, consult with an SEO expert who can help you optimize your website. It’s an investment that is always worthwhile.

5) Use social media

Social media can help you grow your customer base by getting users to do the work for you. They are the ideal place for campaigns based on “word of mouth”, where users share content and make recommendations to their contacts.

To maintain a living social media presence, it’s not enough to post links to your content. The goal is not only to attract traffic, but to stimulate conversation around your brand. Think of social media as a medium-long-term investment and focus above all on increasing the engagement of your posts.

And if you want an extra push, social media advertising is your ally. Today, advertising solutions on networks such as Facebook, Twitter, and Instagram offer ads suitable for all budgets and business objectives. A particularly interesting option to increase your customer base is campaigns based on capturing leads or conversions.