Tech Journal Blog

How to create a lead tracking campaign

Amanda Shelton

November 10, 2024
4 min read

I want to talk about how to create a lead tracking campaign in the article that concerns us here. On other occasions, I have already commented with you on other interesting topics, such as:

The way businesses reach their customers has completely changed, both organically and with online advertising. Content has become the best ally to get your customers to come to you.

But once they get closer, do you know what’s the next thing you should do? Are you following them up properly?

As when a lover sets out to conquer that person, he must know the status of the relationship to take the next steps. But if you don’t keep adding details to the relationship, knowing what the appropriate gestures would be depending on the phase in which you are, you could lose the conquest. The same thing happens in the world of digital advertising.

Keeping track of leads is extremely important if you want to close a sale, because this follow-up campaign must occur once the lead leaves you their data and becomes a prospect.

To become a customer, you must know what stage of the purchase process they are in and keep them interested until they make the decision and, in a reasonable time, become a promoter of your brand.

Here we want to show you the best way to create this type of campaign.

Table of Contents

Consumer Decision Stages

The first step is to understand the decision stages in which your customer may find themselves, too apply the ideal technique. There are 3 fundamental phases that you should study:

Exploration. Your leads are starting to get to know your brand and its benefits. At this stage, it is important to rely on a good Content Marketing strategy.
Knowledge. Once they know your product or service, you need to convince your prospective customers why your brand is the best of them all.
Purchase. Your leads become your current customers.

Pro tip: Research which pages your leads are most interested in and throw hints at them through emails or personal messages, or promote that section of your website more.

Factors of a Lead Tracking Campaign

To create this type of campaign, you must take into account which elements will become your allies for you to be successful; Among them are:

Landing page. The purpose of this type of page is to show a fairly specific objective that is based on obtaining valuable information from leads through special promotions.
Forms. These are fields where users are intended to access to fill in the blanks with their data, such as name, email, telephone number, etc.
Offer. It’s what you offer in exchange for your leads’ data, because otherwise, there would be no deal. Our recommendation is to make it something downloadable, like an ebook.
CTA. These are calls to action that can come in the form of buttons to get your leads to the next step. It is recommended that they be aesthetically appealing. This can be a direct link to your landing page.

Last tips for the campaign

Once you’re researching your leads and know what offers they’ll find appealing, you can start applying the following:

Run a campaign through all your digital channels, starting with your website and going through your business’s social networks.
Identify the stage of the sales process that your lead is in.
Rely on the tools that I have previously mentioned: landing pages, CTAs, offers, etc.
Keep following up relentlessly until they become prospects.

Conclusion

Obtaining that conquest that you long for depends on following up on the reactions, concerns, and preferences that the person has.

This is in your hands, and relying on the right tools to obtain the data you want so much.

Like on a date, getting to have that person’s phone number will depend on your gestures, paying attention to what they like, and standing your ground.