12 Methods to Increase Engagement and Conversion Rate
You’ve managed to drive traffic to your website… But conversions don’t go up as you expected. Sound familiar? It’s one of the most common problems in online marketing, but luckily, everything has a solution. To help you, today I’m going to share with you these 12 tips from the experts at the Forbes Agency Council to improve your conversion rate once and for all:
12 Methods to Increase Engagement and Conversion Rate
1# Add value at the beginning
There is a psychological mechanism called the “law of reciprocity” that fully applies to engagement: if you want to achieve something, you will have to give something in return. Win over your users from the start by offering them content that interests them.
2# Add a third option
Most landing pages only offer two options: buy or exit. But what about users who are interested, but don’t want to take the plunge yet? Very easy: give them a means to stay in touch.
3# Investigate the reason for dropouts
Where are most users going? Take a look at your conversion funnel, bring out your best private detective, and try to understand what’s going on.
4# Personalize the user experience on your website
Many brands make the mistake of treating all visitors equally. Don’t be one of them! Use information about your users to give them a unique experience.
5# Make engagement mutually beneficial
It’s what the English call a win-win situation: if you want users to stay with you, offer them something in return.
6# Give incentives to buy
If you want to sell, it gives a motivation to buy! Eye-catching calls to action and limited offers can be the push your users need to convert.
7# Find out your users’ problems
Although it sounds counterintuitive, to improve your conversion rate you will have to hit where it hurts the most. Understand your users’ critical issues and customize your landing pages and creatives accordingly.
8# Reevaluate your forms
Marketers often stick to the default option in contact forms, but they’re a key aspect of the user experience and deserve your attention. A small change here can push your engagement up into the stratosphere.
9# Consider remarketing
If a user has left your website, that doesn’t mean they’re lost forever. Remarketing strategies will help you stay in touch.
10# Rethink your message
If your website were a physical store, the traffic would be the people who come to look at your storefront. But the question that matters is how many of them are willing to buy? Identify them and direct your message to them to upload your conversion house.
11# Incorporate SEO and AdWords into your strategy
Social media is a great place to interact with your customers, but it’s often not the most effective way to generate engagement and conversations.
12# Start a conversation
Behind CTAs, keywords, and calls to action, users need to feel like your brand is human. If you want to convince them to convert, you’ll need to ask them questions and really listen to their answers.
